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The Buzz Brought to you by Pest Management Professional magazine
 
THE INDUSTRY'S LEADING SOURCE FOR NEWS
 
NOVEMBER 25, 2020 | HAPPY THANKSGIVING EVE
 
  TOP STORY
 
PHOTO: KOBEZA/ISTOCK / GETTY IMAGES PLUS/GETTY IMAGES
 
PMP poll results: Most unusual rodent attractants
 
By Danielle Pesta
We’ve rounded up what readers report make rodent traps and stations more attractive, in addition to the commercially available baits. Have you tried any of these noteworthy ideas?

 
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  ON THE RECORD
 
ILLUSTRATIONS: GETTY IMAGES: OLEKSANDR HRUTS/ISTOCK/GETTY IMAGES PLUS; DIMITRIS66/DIGITALVISION VECTORS
 
December webinar to focus on video, digital marketing
 
By Diane Sofranec
The Pest Rangers' Jeff King will present a webinar about creating a video and digital marketing strategy to help you boost revenue. Find out how to register today.

 
Register Now
 
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  INDUSTRY INTEL
 
LOGO: FMC
 
FMC True Champions Trivia Challenge winners announced
 
FMC Professional Solutions named winners of its FMC True Champions Trivia Challenge, hosted at the National Pest Management Association’s first virtual PestWorld.
 
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PHOTO: THE AUST GROUP
 
Plunkett’s acquires Doctor Dead Bug
 
Ellwood City, Pa.-based Doctor Dead Bug was acquired by Plunkett’s Pest Control, Fridley, Minn. The Aust Group, Upper Saddle River, N.J., represented Doctor Dead Bug; terms were not disclosed.
 
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LOGO: MOSQUITO MARY'S
 
Mosquito Mary’s signs North Carolina franchisee
 
Wrentham, Mass.-based Mosquito Mary’s, a mosquito and tick control company specializing in all-natural products, signed its first franchisee: Kris Ancone of Charlotte, N.C.
 
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LOGO: AMERICAN PEST
 
American Pest Control celebrates 50-year milestone
 
Headquartered in Athens, Ga., American Pest Control is planning to celebrate its 50-year milestone with a year-long celebration.
 
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LOGO: MCCALL
 
McCall Service makes veteran-owned business list
 
McCall Service was ranked sixth on a list of top veteran-owned businesses by a local publication, the Jacksonville (Fla.) Business Journal.
 
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  GIVING BACK
 
PHOTO: FOX PEST CONTROL
 
Fox Pest Control helps with Make-A-Wish event
 
Fox Pest Control contacted several local businesses to help donate food, supplies and funds for an event with the Make-A-Wish Foundation of Utah.
 
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  MOVERS & SHAKERS
 
LOGO: SENESTECH
 
SenesTech elects 3 to board of directors
 
SenesTech elected three new members to its board of directors. In a news release, the Phoenix, Ariz.-based company says the move positions the board “to best support the commercial growth” of ContraPest, its lead fertility control product.
 
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David Luong
 
Truly Nolen promotes manager to San Marcos office
 
Manager-in-Training David Luong was promoted to manager of Tucson, Ariz.-based Truly Nolen Pest Control's San Marcos, Calif., service office.
 
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  PMP HALL OF FAME SPOTLIGHT
 

Malcolm Stack
 
 
Malcolm Stack, Class of 2004
 
Our recent poll on and resulting comments about unusual rodent attractants got us thinking about Malcolm Stack, the founder of Bell Laboratories, who developed and/or oversaw a variety of rodent baits, traps and stations until his death in 2006. Learn more about this PMP Hall of Famer.
 
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  READER POLL
 
PHOTO: JSOLIE/E+/GETTY IMAGES
 
 
Reader poll: Your most unexpected tool
 
This is your last chance to answer our latest one-question poll: What's the most unexpected/unusual tool in your toolbox?
 
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  CURRENT ISSUE  
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A model rodent surveillance program ramps up in New Orleans
 
By Heather Gooch
Dr. Claudia Riegel is working to create a sustainable rodent surveillance program in New Orleans that can be used as a model for cities across the country.

 
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Where are you in the business owner life cycle?
 
By Pete Schopen
The owner of Schopen Pest Solutions evaluates how his role has changed as his small to midsized pest control company has grown.

 
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PMP October 2020. COVER PHOTO: DR. BOBBY CORRIGAN
 
  UPCOMING WEBINAR
 
 
Reach Your Target Audience
How to create a video and digital marketing strategy that will attract decision makers and boost revenue
 
Date: Dec. 10
Brought to you by: Slingshot

Two of the most effective marketing tools currently available to companies — video and social media — can help get your message to potential customers. It’s not as hard as you think to define and measure your marketing goals. Don’t wait to take advantage of technology that will get your company noticed. During this complimentary webinar, you will learn:
  • Why video is an ideal marketing tool
  • Proven benefits of using video
  • What to include in a video marketing strategy
  • Types of video content worth creating and posting
  • How to devise an effective digital marketing plan

Speaker: Jeff King, President, The Pest Rangers

 
Register Now
 
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