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An interview with a red flour beetle
By Greg Baumann
You can lose your mind, when cousins are two of a kind: Get to know the red flour beetle (Tribolium castaneum) — and the confused flour beetle, too.
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Why ‘employees who think like an owner’ works
By Bobby Jenkins
The question for so many business owners is often, “How do I get everyone to work hard, do a great job, stay with the company a long time and really enjoy their jobs?”
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Why video is a proven marketing tool
Jeff King, president of The Pest Rangers, Hanover Township, Pa., shares what attendees will learn during Pest Management Professional's Dec. 10 webinar: “Reach your Target Audience: How to create a video and digital marketing strategy that will attract decision makers and boost revenue.”
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Greg Baumann: Class of 2013
As much of the industry knows, there’s so much more to Greg Baumann, currently VP of Regulatory Affairs for Nisus Corp., than just his always-clever Conversation Piece columns for PMP, like the December one above. Check out his 2013 profile to learn more.
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Reach Your Target Audience
How to create a video and digital marketing strategy that will attract decision makers and boost revenue
Date: Dec. 10
Brought to you by: Slingshot
Two of the most effective marketing tools currently available to companies — video and social media — can help get your message to potential customers. It’s not as hard as you think to define and measure your marketing goals. Don’t wait to take advantage of technology that will get your company noticed.
During this complimentary webinar, you will learn:
- Why video is an ideal marketing tool
- Proven benefits of using video
- What to include in a video marketing strategy
- Types of video content worth creating and posting
- How to devise an effective digital marketing plan
Speaker: Jeff King, President, The Pest Rangers
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