WorkWave adds COO


March 19, 2019

David Giannetto

David Giannetto

WorkWave, a provider of software solutions for the service and delivery industries, named David Giannetto COO.

According to the company, Giannetto brings extensive experience in software-as-a-service (SaaS), cloud, service, performance management and emerging technology, which will allow him to align WorkWave functions that touch customer needs (product, marketing, engineering, sales, services, support) in a strategic way.

“I am thrilled to welcome David to our leadership team. With more than 25 years of bottom-line responsibility growing business-oriented service and technology companies, his arrival will enable us to continue to grow as a company, while providing the service industry with best-in-class SaaS solutions,” says Marne Martin, CEO of WorkWave in a press release. “The insights and expertise he brings to the table will help further our position as the dominant SMB SaaS solution for the pest vertical and other service industries.”

“I am really looking forward to joining a company that has such tremendous potential across the SaaS software space,” says Giannetto in a press release. “My goal is to ensure that we as a company are delivering innovative and versatile technology solutions that exceed the needs of field service companies, while also developing strategies that will support company growth and success across departments and functions.”

Giannetto is a published author, keynote speaker and writer for national magazines. He authored the book Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results and was co-author of The Performance Power Grid: The Proven Method to Create and Sustain Superior Organizational Performance. He was also a former columnist with UBusiness Review, Strictly Marketing Magazine and the American Management Association.


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