Plaistow, N.H.-based Pest-End announced the launched of a new website as part of the company’s extensive rebrand initiative.
Pest-End was founded in 1977, and purchased by Andy and Nancy Carace in 1986. The Carace family’s second generation, consisting of son Adam Carace, ACE, daughter Amanda Forrestall, and daughter-in-law Courtney Carace, ACE, purchased and took over the business in 2021.
The purpose of PestEndInc.com now goes beyond a refreshed aesthetic, according to the news release, The company intends for its new website to be the vehicle for straightforward resources and streamlined communication for its commercial and residential visitors.
Courtney Carace, COO of Pest-End, said in the news release that she feels their new look better aligns with the business’s younger owners and leadership team.
“The culmination of a year of hard work and dedication, the new Pest-End website is the pinnacle of our extensive rebranding efforts,” she said. “The modern, bold look is a genuine reflection of who we are but also where we are going as an organization.”
The new Pest-End website designed includes:
- Improved navigation across all screen sizes, making finding the right content and information easy for visitors.
- Value-first content, with pages addressing specific pest pain points and program dedicated pages to provide solutions.
- Visually appealing look and feel, reflecting the updated branding while promoting visitor engagement and conversions.
“I am pleased with the progression and evolution of the Pest-End brand,” said Adam Carace, CEO of Pest-End. “A more in-depth and user-friendly website will allow current and potential customers easy access to up-to-date information about pest and wildlife issues and our services to solve them. This website is just one more step in our team and business growth.”