Liphatech names manager of structural pest control division

Liphatech, a Milwaukee, Wis.-based worldwide manufacturer of pest control products, named Matt Elderbrook business manager of its structural pest control division.

“On the heels of Liphatech’s recent expansion into the insect market, Matt’s appointment to business manager marks the start of another exciting chapter for our company,” Liphatech CEO Manny Martinez said. “As Liphatech continues to grow and evolve to meet the changing needs of the industry, Matt’s combination of expertise and stand-out leadership will help us to connect our customers with the experienced people and intelligent solutions needed to solve their toughest pest problems.”

Elderbrook is an eight-year veteran of Liphatech who began his career in structural pest control in 2006. Over the past six years, he served as the business manager of Liphatech AG, the company’s animal health division. From developing rodent control programs to working with distribution, Elderbrook has run the gamut of experiences in his field. He has become a trusted authority in business management, sales, marketing and technical support, the company said.

“This year, Liphatech continues to focus on diversified and innovative solutions for the pest management industry and has the experienced people in place to bring that focus to fruition,” Martinez added. “Along with that, our top priority is ensuring that our customers across the U.S. and Canada continue to receive the top-notch service and expert guidance they have come to expect from us. That remains unchanged.”

About Liphatech

Liphatech has a long history of advancing the science of rodent control through research and product innovation. It is considered to be the developer of three of the industry’s active ingredients: chlorophacinone, bromadiolone and difethialone. The company was founded in France in 1946 io develop anticoagulants for the treatment of heart patients. It developed chlorophacinone in the 1960s and branded it as Rozol, a family of products that includes grain and pelleted products for field and structural use, and a tracking powder for use in and around structures. In the 1970s, Liphatech developed bromadiolone, its original second-generation rodenticide active ingredient.

The innovations continued with the opening of its U.S. facility in 1987. Research there and in Europe resulted in the discovery of difethialone during the late 1980s, with U.S. Environmental Protection Agency registration as an active ingredient in 1995.

The company combines the most advanced technology available with world-class customer service, technical expertise and support to deliver intelligent solutions that allow pest management professionals quickly and cost-effectively generate results for both commercial and residential customers. Liphatech advocates for responsible rodent management practices that protect people, wildlife and the environment. The company is a member of the National Pest Management Association (NPMA), RISE (Responsible Industry for a Sound Environment), the Rodenticide Task Force and the Ag Container Recycling Council (ACRC).