Truly Nolen promotes VP of brand and communications

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Truly Nolen Pest Control announced the promotion of Michelle Nolen to vice president, brand and communications. She will remain based in Tucson, Ariz. at the company’s Leadership and Training Center.

Nolen, a longtime member of the company’s Executive Team, joined her father Truly David Nolen’s company in 2001 as director of special projects and will celebrate 25 years with the company this August. Most recently, she served as director of operational administrative support since June 2019.

Nolen directed the company’s Marketing and Public Relations departments from 2009 through 2019. She is the founder of our company’s “Truly Spooktacular” program, which dates back to 2014 and reached 58 hospitals in 13 states and 3 Canadian Provinces in 2025.

She holds a bachelor’s degree in economics from Smith College and a masters in business administration from the University of Arizona.

Some of Nolen’s new responsibilities include creating a cohesive, recognizable feel across all touchpoints of our 88-year-old company (i.e. customer messaging, recruiting, onboarding, training and internal communications), defining what makes our company unique, identifying meaningful community causes and strengthening how our team members represent Truly Nolen in the community.

In her spare time, Nolen is an accomplished runner who completed her third Boston Marathon last month. She is most proud of training and racing with her son as a “Duo,” pushing him in a specialized wheelchair – from 5K to full marathon race distances – as part of Team Hoyt.

“I am most excited about collaborating on projects with our talented team members throughout the company, helping communicate our identity and elevate our messaging to our customers and fellow teammates,” said Nolen in a news release. “My favorite thing about working for Truly Nolen is understanding how our DNA and Core Values fuel the growth of our people, support our customers and nurture our relationships and investments in all our communities.”

“Ultimately, this new position is about making our brand more deliberate, more consistent and more powerful—both to inspire internally and to drive growth externally”, added Matt Wild, CFO, Truly Nolen. “Michelle is the perfect person to take on this challenge, especially after leading significant improvement in our administrative processes through her leadership and engagement across the company in her most recent role. We look forward to her continued success.”

About Truly Nolen

Founded in 1938, Tucson, Arizona-based Truly Nolen of America is one of the largest family-owned pest control companies in the United States. Truly Nolen has over 80 branch offices in Arizona, California, Florida, Nevada, New Mexico and Texas. The company also has independently owned and operated franchises in an ever-growing number of territories including Georgia, Kentucky, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Canada, Puerto Rico and over 60 countries.