March 29, 2017
The Smoky Mountain Conference is a pest management school that the East Tennessee Pest Control Association hosts each year in January. While attending this year, I was asked by a......
February 22, 2017
As I give you this update on the overwhelming firestorm that took us all by surprise here in the Great Smoky Mountains, I feel it is important to also include......
February 02, 2017
Happy New Year from the Johnson family. Let’s start 2017 off with a borrowed line from our new President, Donald J. Trump (who, by the way, was sworn in on my......
January 02, 2017
Meetings, meetings and more meetings are what we all face in business today. Your company likely has regular weekly or monthly service and/or sales meetings. Some have daily huddles to......
November 18, 2016
John Cook Sr. is a 2015 inductee of the Pest Management Professional (PMP) Hall of Fame. He touched many lives — including mine, and I never even worked for his......
November 08, 2016
Most pest management professionals (PMPs) will tell you they spend about five percent of their annual revenue on marketing. But it’s really all over the board — some PMPs will......
September 09, 2016
Do the old-fashioned ways of selling, such as using door hangers and fliers — or even knocking on doors — still work? I know a couple of pest management firms......
August 11, 2016
My good friend Greg Johnson (no relation) is about to embark on a pilgrimage across Spain and Portugal. The route is called Camino de Santiago, and is traveled by hundreds......
July 27, 2016
In a recent webinar, Barry Bryant, sales and marketing manager for Bill Clark Pest Control, Beaumont, Texas, explained how to create a postcard mailing to let general pest control (GPC)......
May 13, 2016
The personal use of electronic devices during the workday is a growing problem. We’ve all done it — myself included. Facebook, YouTube, Snapchat, Twitter, Amazon and LinkedIn are just a......