Business | Pest Management Professional

What’s your plan for the future?

What have you done during the past year, month or week that has helped change your business or service offerings?...

Smarter smartphones: Is your business keeping up?

Ten years ago, when we talked about using personal digital assistants (PDAs), we were considered cutting edge because we could...

Invest in employee training

In my June column (“Hire RoboTechs,” page 90), I wrote about the importance of screening and hiring technicians with the...

Improve client interaction and employee efficiency

Webinars – interactive seminars that use a computer presentation format to deliver a message and allow participants to communicate with...

Social media’s glass house

In today’s transparent world, are you comfortable with what’s being said about your company, considering social media? There are many...

Sales infusion

As bed bug management technologies, techniques and related business practices evolve, services are becoming more affordable to hard-bit consumers and...

Sticking to the script

Does your company train your employees about what to say? I’ve found writing suggested responses often helps employees do a...

Measure your social media marketing effectiveness

Recognizing the subjective value of social media marketing (SMM) has becomes increasingly important, as companies search to quantify their return...

Determine ROI for significant business expenditures

As an accountant, I’m often asked about significant expenditures, such as a new piece of equipment or marketing campaign. The...

E-reading made E-asy

We’ve all seen e-readers being used by people on buses and in doctor’s office waiting rooms. Although there are many...

Targeting T&E

The travel and entertainment category is one of the largest tax audit exposures for many small businesses. While recently attending...

Time for a website makeover?

It turns out my company’s 4-year-old website is in terrible need of rebranding. This leads me to ask: When is...

Communicating your competitive advantage

Right now, there are potential customers considering your services and deciding whether to choose your company or a competitor. Unfortunately,...

Knowledge Is Selling Power

Our customers are our judge and jury. Not only will they hear our testimony (explanation), but they also are attempting...

Mythbusting: Tips to Convert Web DIY’ers Into Clients

A WISE MAN ONCE SAID certain diagnoses shouldn’t be made on one’s own, including those involving brain surgery and dental...