marketing | Pest Management Professional

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Inflation: A primer for PMPs

Paycheck Protection Program (PPP) loans increased and extended unemployment benefits. The stock market and crypto currency market rose quickly, and...

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6 ways to kickstart your marketing strategy in 2022

Marketing is a game all by itself, and there's no doubt it's a rabbit hole you could go down forever....

Baton: Referral network

Free to join, Baton is a platform that allows pest control firms and related home services companies to “pass the...

Slingshot by WorkWave: Integrated Content Center

Slingshot agents are available 24/7 to answer calls, sell your services and schedule your customers through phone, text, webchat and...

Slingshot by WorkWave: 24/7 sales

Slingshot helps pest management companies answer first, answer fast — 24/7. Slingshot’s expert sales agents can qualify, sell, and schedule...

Handwrytten: Bulk Handwritten Cards

Automated, authentic thank-you notes, holiday cards and more are easy to send to your customers, with no monthly fee or...

Lobster Marketing: Brand-building e-guide

Lobster Marketing launched the latest in its downloadable series of e-guides for small businesses, titled "10 Essentials for Building Your...

PMPs participate in parades

Summer is in full swing and pest management companies are participating in local parades. See some photos of the parade...

Reader poll: Competitive advantage

Please take a minute to answer our latest one-question reader poll: How do you set your company apart from competitors...

The author models his company’s Anteater “conversation starter” shirts. PHOTO: ABC HOME & COMMERCIAL SERVICES

Everyone is in sales

Dennis Jenkins says that we are all in sales to some degree. Every interaction with a customer, a fellow employee...

PMPs show off brilliant branding

Here’s a roundup of just a few of the creative ideas pest management professionals have implemented to promote a consistent...

Viking Pest Control expands video library

Viking Pest Control, an Anticimex company based in Basking Ridge, N.J., has increased its video blog library, giving consumer advice on...

Slingshot: Chatbots

Reduce conversation time and duplicate tasks — all while increasing revenue — with chatbots. Slingshot now offers chatbots as part...

VIiking's longtime mascot is ready to face his foe, an oversized cockroach, in the company's latest billboard ad. IMAGE: VIKING PEST CONTROL

Viking unveils eye-catching billboard

Viking Pest Control, based in Basking Ridge, N.J., has installed a new billboard locally that features both its mascot and...

Viking Pest Control updates logo

Basking Ridge, N.J.-based Viking Pest Control, an Anticimex company, has updated its company logo to reflect a modern, simple look.