Tag: marketing

Photo: iStock.com/Courtney Keating

Debugging pest control recruitment problems

December 3, 2018 By
In today’s tight labor markets, pest management companies don’t have the luxury to stick with an old-fashioned playbook for recruiting and retaining employees. The bottom line depends on reducing turnover and finding ways to attract new talent in an economy... Read more»
This article is tagged with , , , , , and posted in Business, featured, Pest Talk
PHOTO: ISTOCK.COM/SKROW

Local area codes send positive signal to customers

November 19, 2018 By
How much thought went into the selection of the phone number you use for your pest control business? You may have simply taken any available number out of convenience. Or perhaps you may have given it a bit more thought... Read more»
This article is tagged with , , , , , , , and posted in Business, featured
LOGO: NPMA

Get ready for #RodentAwareness 2018

October 9, 2018 By
The Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA), is working to spread consumer awareness about the health and property threats posed by rodents during Rodent Awareness Week, Oct.... Read more»
This article is tagged with , , , , and posted in News
Logo courtesy of Coalmarch

Coalmarch: Business e-Book

August 14, 2018 By
Coalmarch Productions has released a new e-book: “How Do Customers Buy Pest Control?” walks pest management business owners through the buying cycle of a typical customer. It covers what purchasing decisions look like for pest control customers, how to utilize... Read more»
This article is tagged with , , and posted in Product of the Day
PHOTO: iStock.com/wutwhanfoto

Tips for marketing pest control to Millennials

August 6, 2018 By
When building your marketing strategy, remember Millennials trust social media, friends and family for referrals. Read more»
This article is tagged with , , , and posted in Business, featured, marketing
B-Communications.com

B Communications: New website

July 18, 2018 By
B Communications, a content marketing and communications consultancy, has relaunched B-communications.com. The Cleveland, Ohio-based firm was founded by veteran journalists and marketers Jeff Fenner and Cindy Code in 2009, with a focus on several professional consumer services markets, including pest... Read more»
This article is tagged with , and posted in Product of the Day
PHOTO: iStock.com/skynesher

5 generational marketing tips

July 13, 2018 By
The PPMA offers five marketing tips to grab the attention of Millennials, Gen-xers and Baby Boomers. Read more»
This article is tagged with , , , and posted in Business, featured, marketing
MGK Mosquito Door Hanger

MGK: Mosquito door hangers

July 13, 2018 By
MGK has released new mosquito inspection door hangers. This free resource was developed from conversations MGK’s territory managers had with pest management professionals (PMPs) about how the company could help to grow their businesses. The hangers allow PMPs to deliver... Read more»
This article is tagged with , , and posted in Product of the Day
Marketing Illustration: Leo Michael

Starting an Instagram for business

July 10, 2018 By
Check out some tips for using Instagram to interact with your customers. Read more»
This article is tagged with , , and posted in Business, marketing, Trends