AP&G hires director of enterprise planning


July 6, 2020

Elissa Kaplan

Elissa Kaplan

AP&G Co. has hired Elissa Kaplan as director of enterprise planning to support its growing Catchmaster product line.

“I am looking forward to this new challenge with the Catchmaster team,” Kaplan said. “I will draw upon my previous IT project management experience to facilitate a better working dynamic, eliminate pain points and help cross-functional teams to work better together.”

Kaplan’s primary focus will be process improvement and streamlining procedures to help move product from inception to customer’s hands faster.

Kaplan joined the management team at the Bayonne, N.J. office, reporting to Jeffrey Frisch, VP of operations.

“With the addition of a director of enterprise planning, we look forward to newfound efficiencies that will help us to better serve our customers,” Frisch said.

Prior to joining AP&G, Kaplan spent 15 years in project and program management and process development most recently at The Vitamin Shoppe and previously at Toys “R” Us. She served as project manager for new product development.


AP&G, a manufacturer of products for rodent, insect and mosquito management, was founded in 1952 as Atlantic Paste & Glue in Brooklyn, N.Y., by Moses Frisch, an immigrant chemist from Hungary. Steve Frisch, current president and CEO, joined his father in 1972, after graduation from Brooklyn College. The third generation of the family working at the business today includes Jonathan Frisch, VP of sales and marketing, and Jeffrey Frisch, VP of operations.

In 1977, AP&G introduced the Catchmaster brand, which led to its focus on developing adhesives for pest management applications. Its products continue to be American-made, and the company currently supplies more than 70 countries worldwide.


About the Author

Danielle Pesta

Danielle Pesta is the digital media manager at North Coast Media, the parent company of PMP magazine. She can be reached at dpesta@northcoastmedia.net or 216-363-7928.

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  1. JOSEPH Kaplan says:

    Congratulations to my multi talented daughter in law.