Massey Services promotes VP of marketing, acquires 2 companies

Lynne Frederick

Orlando, Fla.-based Massey Services announced the retirement of its 20-year marketing leader Lynne Frederick and promotion of Becky Church to vice president of marketing.

This leadership transition “demonstrates Massey’s culture of growing and promoting internal talent and is a celebration of both Frederick’s and Church’s successful careers stewarding the Massey brand to support the company’s growth from $50 million in 2003 to $380 million in 2023,” according to the news release

Frederick joined Massey Services in 2003 and Church in 2005. Frederick began with Massey as director of marketing and was promoted to vice president in 2004 and to senior vice president in 2009. Church began with Massey as a marketing manager and was promoted during her tenure, most recently to senior director.

Becky Church

“It has been an honor and privilege to represent the Massey brand and work with our executive team and the Massey family,” Frederick said in the news release. “Part of what makes Massey such a unique company is the opportunity to contribute in impactful ways to make a difference. I’m incredibly proud of all we have accomplished together and to now be passing the baton to Becky.”

“Working with Lynne for nearly 20 years completely shaped my career, as she gave me diverse opportunities from the beginning to grow and learn and immediately offered me direct interaction with our executive team,” Church added. “I’m honored to now take on the incredible responsibility of stewarding and growing the Massey brand.”

Massey Services acquires Insight Pest Solutions

In other Massey Services news, the company recently acquired Insight Pest Solutions in Augusta, Ga., and Insight Pest Solutions in Myrtle Beach, S.C.

Entering the Augusta market in March 2023, the recent acquisition furthers Massey’s market presence in Georgia and South Carolina, with the company offering residential and commercial pest and termite services in Augusta, Aiken, Gloverville, Graniteville and Clearwater.

With this acquisition, Massey Services now has 17 service centers and nearly 200 team members throughout the state of Georgia.

Massey Services entered the South Carolina market nearly 10 years ago and has continued to grow and add additional service centers over the last several years.

With this acquisition, Massey Services now seven service centers and 15,000-plus customers throughout the Palmetto State.