Foster Brusca | Pest Management Professional

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Selling peace of mind through the power of the sales story

Discover why storytelling is the most effective sales tool in a pest control professional's arsenal.

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Sales start with service: Building a service-first culture

Sales start with service Every pest control sale begins with great service. Customers don’t like to be sold; they want...

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Lifelong learning: Why ongoing training is essential for every PMP

Pests never stop adapting, so neither can you. Co-owner of The Pest Posse, Foster Brusca, argues that ongoing training beyond...

The tools, the training, the truth: Why inspections matter most

If you’re not inspecting correctly, you’re not solving the problem; you’re just guessing. Why training matters: The pest CSI mindset...

From left, the author and Drs. Nina Jenkins and Cisse Spragins discuss the deal on Today’s PMP, a program from Pest Posse TV.

From PestWorld to partnership: How Rockwell Labs acquired Aprehend

Rockwell Labs has just acquired Aprehend, the game-changing biopesticide that’s been turning the tables on bed bug control for several...

Why heat illness deserves your full attention

The monthly Pest Posse Academy Live Training event for June focused on how to prevent heat illness. Presenter Holly Hennagin,...

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Why clear communication helps build trust

As a pest management professional, the best tool in your belt isn’t your sprayer or a rodent bait station; it’s...

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Benefits from building a referral network

Referrals are the kind of sales you earn by building trust, not by pushing your services.

Why not make reviewing the latest product label updates part of your bedtime reading routine? (We’re only half-joking.) Photo: THE PEST POSSE

Why continuous training is key to better pest control

When pest management professionals take the time to understand how pests live, reproduce and interact with their surroundings, they can...

Leverage digital tools to stay ahead of the competition

From mobile apps to business management software and online training platforms, digital tools are becoming essential for pest management professionals...

Rockwell hosts tour highlighting its research, development and manufacturing processes

Rockwell Labs recently welcomed individuals to its facilities and provided an in-depth look at the company’s research, development and manufacturing...

The event stems from a very active Facebook Group page for members to see one another in person and learn about new trends in the industry from seasoned presenters. Planning is already underway for the next meeting, scheduled for August 2026 in Myrtle Beach, S.C. PHOTO: FOSTER BRUSCA

Insights from the 2025 Women in Pest Control Conference

Over two days, an inspiring group of professionals came together to celebrate education, collaboration and empowerment at the 2025 Women...

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4 strategies for closing sales with confidence

Sales strategies for pest management professionals (PMPs) should emphasize relationship-building, overcoming objections and showcasing the value of your services. Read...

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5 ways to sharpen your pest identification skills

Demonstrating your expertise by correctly identifying pests and explaining your approach solidifies your role as a knowledgeable professional who prioritizes...

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Make learning and collaborating a 2025 goal

Establishing clear, actionable objectives is more than just an annual tradition. It is a proven strategy for personal and professional...