Michael Cadenhead, an associate certified entomologist (ACE) and CEO of Cadenhead Services Pest Control offers some tips to help grow your business. Learn more about Cadenhead and his company here. Business 1. Contracts ⦁ Do have an attorney review your termite management contract. ⦁ Do keep your contract simple. ⦁ Don’t offer a lot of […]
Business
Pest Management Professional magazine offers business advice to industry professionals who run their own businesses. Read advice from industry experts.
How to Grow Your Company, Tactical Marketing & ROI
Q. Why do my competitors’ businesses grow while mine remains small? A. Simply put, they are more motivated, focused and...
Bad Apples vs Background Checks
It doesn’t happen often but it’s hard to see a report like this one and not feel the sting of...
This is Yellowjacket Season and I Love It
Indulge my poetic side for a moment, won’t you? Ahem: Ode to the Yellow jacket September, for most, is the...
Smart Practices for Using Cloud Technology
Editor’s Note: This is the second of a two-part series. Please see PMP’s August 2015 issue for Part I. The...
Scherzinger Face Off: The Call vs. The Visit
ERIC: You know what really grinds my gears? It’s when service shows up to a customer’s location and then has...
Added Value: Don’t Skip the Phone Calls
Thirty years ago, most pest management services were monthly. Customers wanted every room inside the house treated as well as...
Roadtrip Roundup: NPMA Academy Presenters
This year’s National Pest Management Association Academy theme was Motivate, Collaborate, and Innovate. It is organized by the NPMA’s Leadership Development...
Added Value: 6 Steps to 20/20 Vision
We have less than four-and-a-half years until the ball drops in Times Square to ring in 2020. Have you considered...
Marketing Matters: SEO, Blogs and Selling Services
Q. Does blogging have a direct impact on my website’s activity? A. According to a recent HubSpot.com study, there’s a direct...
Start-Up Diaries: No Free Lunch or Termite Inspections
Many moons ago, when I was a waiter at an exclusive country club in the Chicago suburbs, I worked with...
4 Ways to Keep Data Safe in the Cloud
By now, you’ve heard of cloud technology, but many pest professionals still seem insecure about their understanding of it. In...
Transition Strategies: How to Offer Employees Equity
If you’re a pest management business owner who has one or more long-term key employees who wants to own equity...
Marketing Matters: Small Budgets and Sales Closing
Q. I own a small company with a small marketing budget. Do you have any suggestions? A. It’s difficult to...
Added Value: Are You Ready for an Emergency?
Your phone rings, and suddenly you learn one of your employees has been in a car accident. The spray tank...
Start-Up Diaries: Get Up, Get Out, Give Back
Have you noticed that hardly anyone volunteers anymore? It used to be that you’d have waiting lists to get into...