Business | Pest Management Professional

Start-Up Diaries: Get Up, Get Out, Give Back

Have you noticed that hardly anyone volunteers anymore? It used to be that you’d have waiting lists to get into...

Social Success: Why You Need to Humanize Your Business

Use social media to make your company more likeable, trustworthy and attractive to new customers. Many companies are busy adding...

Mobile PMP: Summer of Mobile Tech

This summer, several software and mobile system manufacturers announced new innovations tailored to pest management professionals’ (PMPs’) needs. Additionally, the...

Marketing Matters: Motivating Techs, Residential Sales

Q. I own a small pest control company and can’t afford to hire a salesperson at this time. How can I...

Mobile PMP: Mobile Marketing 101, Part II

Last issue’s Mobile PMP column examined marketing messages and privacy issues. This time, we’ll take a look at how you can...

Mobile PMP: Mobile Marketing 101, Part 1

Getting your company online and participating in social media are not the same as mobile marketing — that is, marketing...

Start-Up Diaries: Cover All Your Bases Every Day

Recently, within the span of a few days, three of my pest management brethren (in California, Wisconsin and Michigan, respectively)...

Added Value: Leave the Bait Gun, Take the Cannoli

Conventional wisdom says we’re never too old to learn new tricks of the trade. Well, this past January at the...

Marketing Matters: Pinterest, Social Media ROI and Referrals

Q. Other than Facebook, what other social media platforms should we consider? A. People, particularly women, tend to talk about Pinterest. It...

Transition Strategies: Why Due Diligence is Critical

When a buyer is evaluating the potential purchase of a target, due diligence is a critical component in getting a...

Marketing Matters: Marketing Plans, Public Relations and Leads

Q. Is a marketing plan the same as an advertising plan? A. No. Advertising is just one component of a...

Start-Up Diaries: Making the Switch to Hourly Pay

For as long as I can remember, I’ve been working. When I was 14 years old, I’d mow the grass...

Added Value: How to Make a Bundle

Sometimes I’ll go to the drive-thru of my favorite fast-food restaurant and order a hamburger. But you know what I...

Start-Up Diaries: Helping Techs Advance Their Education

I love to play Scrabble. Growing up on a farm in Nebraska, our winter days were long and weekends even...

Have a Booth at a Trade Show? Follow 4 Steps for Success

This is the time of year when we set up at trade shows. Your company may participate in these super-networking...