Conventional wisdom says we’re never too old to learn new tricks of the trade. Well, this past January at the Smoky Mountain Conference in Pigeon Forge, Tenn., I learned a few new tricks from a great lineup of talented speakers. One of them was my friend Dr. Dini Miller from Virginia Tech. Dini had attended […]
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Pest Management Professional magazine offers business advice to industry professionals who run their own businesses. Read advice from industry experts.
Marketing Matters: Pinterest, Social Media ROI and Referrals
Q. Other than Facebook, what other social media platforms should we consider? A. People, particularly women, tend to talk about Pinterest. It...
Transition Strategies: Why Due Diligence is Critical
When a buyer is evaluating the potential purchase of a target, due diligence is a critical component in getting a...
Marketing Matters: Marketing Plans, Public Relations and Leads
Q. Is a marketing plan the same as an advertising plan? A. No. Advertising is just one component of a...
Start-Up Diaries: Making the Switch to Hourly Pay
For as long as I can remember, I’ve been working. When I was 14 years old, I’d mow the grass...
Added Value: How to Make a Bundle
Sometimes I’ll go to the drive-thru of my favorite fast-food restaurant and order a hamburger. But you know what I...
Start-Up Diaries: Helping Techs Advance Their Education
I love to play Scrabble. Growing up on a farm in Nebraska, our winter days were long and weekends even...
Have a Booth at a Trade Show? Follow 4 Steps for Success
This is the time of year when we set up at trade shows. Your company may participate in these super-networking...
Social Success: LinkedIn Dos and Don’ts
Ready to make the most of your LinkedIn account? Here’s how you can achieve a lasting first impression. Every day,...
Mobile PMP: How to Mobilize Your Team
Let’s take a break from technology this month and turn back the clock to a time when the word “mobile”...
Marketing Matters: Direct Mail, Marketing Plans and Vertical Marketing
Q. I’m considering a direct-mail campaign this spring to attract new customers. What do you think? A. I wouldn’t recommend it for...
Is your Company’s Website Passing Google’s ‘Mobile-Friendly’ Test?
Google’s changing the way people find businesses – what does that mean for you? Customers find businesses online in a...
Mobile PMP: Why You Need a Mobile-Enabled Web Presence
It didn’t take long, but according to data from multiple sources, consumers are accessing the Internet by mobile device more...
Let Your Peers Help You Boost Your Business
What a terrific time we had last month in sunny Florida — several pest management professionals (PMPs) gathered for a...
Start-Up Diaries: Things I’d Tell My 18-Year-Old Self
My brother Drake, owner of Mid Central Pest Control in East Dundee, Ill., recently asked me to help train our...
Added Value: 4 Ways Referrals Build Business
We know getting referrals is an important step toward growing a business, but have you thought about why it’s the...