Twitter is the second-most popular social media outlet, giving businesses another option for promoting their brands and events. Gaining followers is the Holy Grail of tweeting, but how do you woo and keep followers? Here are several tips. 1. Keep your tweets relevant. While it’s perfectly acceptable to tweet an occasional cute photo or a post about […]
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Pest Management Professional magazine offers business advice to industry professionals who run their own businesses. Read advice from industry experts.
Marketing Matters: Selling Value, Facilitating Growth and Boosting Web Searches
Q. Our company is preparing its advertising budget for 2015. How much should we allocate? A. The short answer is, it...
Off the Cuff: Onward and Upward in 2015
We at Pest Management Professional (PMP) have experienced significant growth the past several years, and we have you to thank...
Mobile Matters: Saying Farewell with a Look to the Future
It’s hard to believe, but it’s been nearly 17 years since I wrote my first column for then-Pest Control magazine....
Make Employees Your No. 1 Market
Marketing isn’t just for attracting and retaining customers. To create a powerful image and value proposition, you must convince your...
Sales & Service: 5 Ways to Combat Complacency
Is your business life everything you’d like it to be? Probably not. It might all come down to a topic...
Marketing Matters: Does Your Company Suffer from a Failure to Thrive?
“If you always do what you’ve always done, you’ll always get what you’ve always got.” — Henry Ford “If history...
Sales & Service: From Technician to Salesperson
Where have your best salespeople come from? This question occurred to me while enjoying fellow columnist Dan Gordon’s new book,...
Mobile Matters: Share Files Safely
File sharing (peer to peer, or P2P) is a part of life. Because of the size of many video files...
Off the Cuff: Throwing the Books at You
Pest Management Professional (PMP) is proud of the educational resources we offer in our PMP bookstore and now we’ve added...
2015 State of the Industry
The industry’s vital signs are positive, and PMP’s expect a milder winter to boost 2015 revenue. Learn more about what...
Off the Cuff: Camaraderie, Competition and Common Goals
The September issue of Pest Management Professional (PMP) celebrates the PMP Hall of Fame Class of 2014. Like those who’ve...
Mobile Matters: Texting Technicians
Technology for mobile-based businesses continues to progress at light speed. Keeping up with ever-changing methods of communication, mobile apps and...
Customer Retention is Key to Profitable Growth
In my August column, “5 Ways to Reduce Customer Cancellations,” I wrote about reducing customer cancellation rates from a loss...
3 Ways to Handle Customer Complaints Properly
No matter how well your company performs a job, sometimes you have to deal with disgruntled people who raise their...
Mobile Matters: QR Codes vs. Barcodes
In the March 2012 issue of this magazine, I wrote about a funny-looking symbol called a quick-response (QR) code. The...