Marketing Matters: Marketing Plans, Public Relations and Leads
Harvey F. Goldglantz
Q. Is a marketing plan the same as an advertising plan? A. No. Advertising is just one component of a broad marketing plan. Think of a marketing plan as an umbrella, under which the following components reside: sales strategy, public relations, community involvement, customer service, pricing, distribution, media planning, budgeting, strategic Internet and social media […]
