Use social media to make your company more likeable, trustworthy and attractive to new customers. Many companies are busy adding social media to their marketing practices without fully understanding the magic that makes their efforts effective — the humanizing qualities that make a business more approachable. Many businesses are simply adding a social layer to […]
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Pest Management Professional magazine offers business advice to industry professionals who run their own businesses. Read advice from industry experts.
Mobile PMP: Summer of Mobile Tech
This summer, several software and mobile system manufacturers announced new innovations tailored to pest management professionals’ (PMPs’) needs. Additionally, the...
Marketing Matters: Motivating Techs, Residential Sales
Q. I own a small pest control company and can’t afford to hire a salesperson at this time. How can I...
Mobile PMP: Mobile Marketing 101, Part II
Last issue’s Mobile PMP column examined marketing messages and privacy issues. This time, we’ll take a look at how you can...
Mobile PMP: Mobile Marketing 101, Part 1
Getting your company online and participating in social media are not the same as mobile marketing — that is, marketing...
Start-Up Diaries: Cover All Your Bases Every Day
Recently, within the span of a few days, three of my pest management brethren (in California, Wisconsin and Michigan, respectively)...
Added Value: Leave the Bait Gun, Take the Cannoli
Conventional wisdom says we’re never too old to learn new tricks of the trade. Well, this past January at the...
Marketing Matters: Pinterest, Social Media ROI and Referrals
Q. Other than Facebook, what other social media platforms should we consider? A. People, particularly women, tend to talk about Pinterest. It...
Transition Strategies: Why Due Diligence is Critical
When a buyer is evaluating the potential purchase of a target, due diligence is a critical component in getting a...
Marketing Matters: Marketing Plans, Public Relations and Leads
Q. Is a marketing plan the same as an advertising plan? A. No. Advertising is just one component of a...
Start-Up Diaries: Making the Switch to Hourly Pay
For as long as I can remember, I’ve been working. When I was 14 years old, I’d mow the grass...
Added Value: How to Make a Bundle
Sometimes I’ll go to the drive-thru of my favorite fast-food restaurant and order a hamburger. But you know what I...
Start-Up Diaries: Helping Techs Advance Their Education
I love to play Scrabble. Growing up on a farm in Nebraska, our winter days were long and weekends even...
Have a Booth at a Trade Show? Follow 4 Steps for Success
This is the time of year when we set up at trade shows. Your company may participate in these super-networking...
Social Success: LinkedIn Dos and Don’ts
Ready to make the most of your LinkedIn account? Here’s how you can achieve a lasting first impression. Every day,...
Mobile PMP: How to Mobilize Your Team
Let’s take a break from technology this month and turn back the clock to a time when the word “mobile”...