WARWICK, RI—Rising New England mixed martial arts (MMA) star Lewis Corapi recently joined CleanBrands to “help fight bed bugs across America.” Standing 5 ft. 9 in. and 170 lbs., Corapi, with a record of 6-1-0, is being featured in the company’s CleanRest advertising, social media, educational campaigns and marketing materials at specially selected trade shows […]
marketing
Marketing Matters: Does Your Company Suffer from a Failure to Thrive?
“If you always do what you’ve always done, you’ll always get what you’ve always got.” — Henry Ford “If history...
Celebrate Rodent Awareness Week
FAIRFAX, VA—As the professional pest control industry knows all too well, colder weather means one of the most problematic household...
RISE Takes Pro-pesticide Message Online
By Seth Jones TUCSON—At the 24th Responsible Industry for a Sound Environment (RISE) meeting, the message was about the message itself....
5 Ways to Reduce Customer Cancellations
It never ceases to amaze me just how many companies are clueless when it comes to knowing what their real...
PMP webinar: Websites, software make marketing easy
PMP magazine’s most recent webinar set out to show you don’t need an art degree or a big budget to...
June is National Homeownership Month
FAIRFAX, VA—June is National Homeownership Month, and the Professional Pest Management Alliance (PPMA), which serves as the consumer education and...
U.S. Pest teams with car dealership for TV commercial
NASHVILLE—Erica Brister, president of U.S. Pest, and Jim Galvin, president of Miracle Ford, entered into a special relationship thanks to...
Clegg’s sends bugs a valentine
RALEIGH, NC—This Valentine’s Day, Clegg’s Termite & Pest Control LLC would like to share their appreciation and love for bugs....
Allergy Technologies relaunches Website
AMBLER, PA—Allergy Technologies has re-launched www.allergytechnologies.com, offering the pest management community a comprehensive online resource about bed bugs and related...
Real Green Analytics acquires Coalmarch Productions
WALLED LAKE, MICH.—Real Green Systems – Real Green Analytics has purchased Coalmarch Productions LLC, based in Raleigh, N.C. The website...
BASF releases ‘Go Pro’ video
RESEARCH TRIANGLE PARK, N.C.—Do-it-yourself or call a pest management professional (PMP)? That is a question many home and business owners...
NPMA Board of Directors approve new logo, tagline
FAIRFAX, VA.—The National Pest Management Association (NPMA) is pleased to announce the launch of a new logo and tagline as...
Al Hoffer relaunches website
CORAL SPRINGS, FLA.—Al Hoffer’s Termite Lawn and Pest has re-launched AlHoffer.com with new graphics and updated content for both residential...
Invest in employee training
In my June column (“Hire RoboTechs,” page 90), I wrote about the importance of screening and hiring technicians with the...
Heron launches mobile website
ORLANDO, FLA.—Heron Lawn and Pest Control has launched a mobile site. “As smartphone ownership continues to grow, consumers constantly turn...