marketing | Pest Management Professional

Florida Environmental helps customers ID pests online

Palm Beach-based Florida Environmental has been serving the south Florida market for more than 30 years. During that time, it...

Ready for #RodentAwareness Week?

The Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA),...

#ArrowCares campaign raises $5,000

Atlanta-based Arrow Exterminators recently concluded its #ArrowCares social media campaign with a donation of $5,000 to the National Breast Cancer...

Click-through rates on social media ads are just 0.01 percent, and four out of five users (80 percent) have never bought a product because of a Facebook ad.

Marketing Matters Q&A

Q: I’m considering purchasing banner ads on social media sites. What are your thoughts? At least for now, social media...

CBS 2 News interviews Aust

Stuart Aust, president and CEO of Paramus, N.J.-based Bug Doctor, was recently featured on the CBS Channel 2 Evening News....

Srebnik joins Truly Nolen in PR post

Longtime public relations professional Toby Srebnik has joined Truly Nolen Pest Control as in-house manager of public relations, social media...

Compelling Communications: The Edge Up, Second Edition

You won’t find a card at Hallmark saying “Happy Customer Service Week,” but Oct. 5-9 is National Customer Service Week,...

Marketing Matters: SEO, Blogs and Selling Services

Q. Does blogging have a direct impact on my website’s activity? A. According to a recent HubSpot.com study, there’s a direct...

Mosquito Joe raises $7,100 for blood banks

As first reported last month, Virginia Beach, Va.-based Mosquito Joe celebrated National Mosquito Control Awareness Week (June 21-27) in an unusual...

Bug Doctor Pest Control partners with BizIQ

Oak Harbor, Wash.-based Bug Doctor Pest Control has announced its new partnership with BizIQ, a digital marketing firm based in...

Mobile PMP: Mobile Marketing 101, Part 1

Getting your company online and participating in social media are not the same as mobile marketing — that is, marketing...

How to celebrate Mosquito Control Awareness Week

As PMP reported yesterday, the 19th annual National Mosquito Control Awareness Week takes place June 21-27, 2015. It’s spearheaded by...

Get ready for Mosquito Control Awareness Week

Although pest professionals may have just caught their collective breath over National Bed Bug Awareness Week, next week the industry’s...

Marketing Matters: Pinterest, Social Media ROI and Referrals

Q. Other than Facebook, what other social media platforms should we consider? A. People, particularly women, tend to talk about Pinterest. It...

Happy Bed Bug Awareness Week!

The National Pest Management Association (NPMA) urges pest management professionals (PMPs) to observe National Bed Bug Awareness Week, June 7-13. As part of...