marketing | Pest Management Professional

Tips for marketing pest control to Millennials

When building your marketing strategy, remember Millennials trust social media, friends and family for referrals.

KPCA hosts logo contest

As it enters its 70th anniversary, the Kansas Pest Control Association (KPCA) is holding a Logo Design Contest. The logo...

B Communications: New website

B Communications, a content marketing and communications consultancy, has relaunched B-communications.com. The Cleveland, Ohio-based firm was founded by veteran journalists...

5 generational marketing tips

The PPMA offers five marketing tips to grab the attention of Millennials, Gen-xers and Baby Boomers.

MGK: Mosquito door hangers

MGK has released new mosquito inspection door hangers. This free resource was developed from conversations MGK’s territory managers had with...

Starting an Instagram for business

Check out some tips for using Instagram to interact with your customers.

Truly Nolen participates in 25th Annual Mascot Games

A team of mascots, which included Truly Nolen Pest Control’s Major Mouse, participated in the 25th Annual Mascot Games on June 22-23 at...

Clark TV spots take on ‘supernatural pests’

Lodi, Calif.-based Clark Pest Control has teamed up with award-winning TV production company Hazy Mills Productions and performance media agency...

Bird-B-Gone: Bird-B-Gone University

Bird-B-Gone offers a free, hands-on, one-day training course designed to teach the basics of bird control to authorized Bird-B-Gone installers. Attendees receive...

The School of Hard Knocks

Editor’s Note: This is the second in series of a look at business growth by the author. See the previous...

St. Jacques brothers join WorkWave

WorkWave, a Holmdel, N.J.-based provider of cloud-based software solutions for the field service, “last mile” delivery and logistics industries, have...

Helping ‘digital immigrants’ navigate new lands of opportunity

Successful technology adoption is part art, part science.

The ‘Responsible’ way to sustain business growth

Editor’s Note: This is the first in series of a look at business growth by the author. In 2000, my...

Truly Nolen’s Minor League ‘Madness’

In March 2016, Truly Nolen Pest Control created the TRULY Insect Madness Bracket of Insects, which featured 16 insects and...

Are you celebrating National Pest Management Month?

The Professional Pest Management Alliance (PPMA), which serves as the consumer marketing and public outreach arm of the National Pest...