Big Blue Bug becomes brilliant branding idea
Ray Johnson
It was 1979 in Providence, R.I., when not only the world’s largest bug was born, but one of the world’s best branding ideas was conceived by New England Pest Control Founder Leonard Goldman and his son Stephan. By 1980, Nibbles Woodaway — a replica of an Eastern subterranean termite (Reticulitermes flavipes) that is 58 ft. […]
