The Pest Management & Public Health (PMPH) business of Bayer — part of the company’s Environmental Science unit — appointed three new members of the marketing team: Joaquín Martínez is now serving as product manager, Takisha Truss has assumed the role of customer marketing manager for business assurance, and as of Oct. 1, Joern Kraegeloh will become the head of marketing for PMPH.
“We are always looking for ways to provide value-added solutions to professional pest managers,“ says Ildem Bozkurt, head of PMPH at Bayer. “As part of the marketing team, Joern, Joaquín and Takisha will enhance our ability to connect with customers in innovative ways to not only share our offerings to meet the needs of today, but also collaborate to help craft the solutions of tomorrow. We are excited about what these new hires will bring to the team, based on their outstanding credentials and experience.”
Kraegeloh will join PMPH as head of marketing after eight years in various leadership roles throughout Bayer. Kraegeloh has a wealth of experience in international business and marketing consulting, spanning both product and service offerings. In his most recent role, he designed and implemented global channel inventory reporting and advised on local go-to-market approaches.
Martínez joins the North America PMPH marketing team after four years in various marketing positions at Bayer. Martínez is highly proficient in strategic planning, branding commercial excellence, innovation and market research. As product manager, he will manage the product lifecycle of the full PMPH portfolio, including working closely with the customer marketing managers to inform the innovation pipeline.
Truss has more than 18 years of experience in international marketing spanning both the chemical and quick-service restaurant industries. She most recently served as marketing manager for the turf and ornamentals business of BASF. In her new role as customer marketing manager for business assurance, Truss will be responsible for creating and executing the marketing strategy for PMPH’s commercial segment, including implementing go-to-market strategies and channel incentive programs.
“We always strive to put customer needs at the heart of everything we do at Bayer and to follow best practices in bringing the right solutions to market to meet those needs,” says Burgess Perry, head of marketing for Environmental Science North America. “Joern, Joaquín and Takisha have the right experience and skill sets to help us deliver timely, strategic solutions for our customers in the evolving professional pest management marketplace.”
Kraegeloh, Martínez and Truss join David Braness, who was already on the Bayer PMPH marketing team serving as customer marketing manager for household health, and Jennifer Poore, who will continue to serve as senior marketing communications manager.