This is an interesting time to be talking about women in professional careers, said Jess Phelan, president of Vault Communications, during her presentation at the National Pest Management Association’s first International Professional Women in Pest Management Leadership Forum.
The virtual event, which took place over two days in November, was geared to female owners and managers, and focused on leadership issues and workplace experiences unique to women. Check out our coverage here: “Roadtrip roundup: International Professional Women in Pest Management Leadership Forum.”
Because of the coronavirus pandemic, more than 25 percent of women are thinking about downshifting their careers or leaving the workplace completely, Phelan said, as they juggle work and family obligations. “We have to think about how we support the women in our companies during these challenging times.”
In the male-dominated pest control industry, not only is it important to attract female workers, it’s imperative to retain them. The empowering speakers assembled for the event encouraged women to know the value they bring to their companies, and use their skills to control the trajectories of their careers.
When you find great people who take good care of your customers, ensure they stay by offering support and showing appreciation.