Google is cracking down on mobile websites that intentionally degrade the online browsing experience for the rest of us. Starting this month, the search engine giant plans to push any mobile website down in its search engine returns if it finds that the site deliberately harasses visitors with bothersome pop-up ads. “It’s hard to believe […]
marketing
Reader Editorial: 3 tips for Realtor relationships
Mention the word “Realtor,” and you will get many different responses within the pest management industry. Love ’em or hate...
Truly Nolen debuts new indoor blimp
Seven years after debuting an 11-ft.-long remote controlled “Mousecar” blimp that appears during Arizona Wildcat basketball games, Truly Nolen launched...
Q&A: Low-cost vs. low-price marketing
What is the difference between low-cost and low-price marketing? How should my office staff answer the phone to maximize our...
Coalmarch CO2 conference focuses on marketing, technology
Coalmarch Productions’ first-ever “CO2” conference, an owner summit for pest management and lawn care businesses, took place Dec. 6-8 in...
Women in pest management: Erica Brister
Pest Management Professional chronicled six women who have made pest management their calling. Each one forged her own path toward...
Coalmarch: Grow! Inbound Marketing System
In conjunction with Shelton Publishing, Coalmarch Productions has released Grow! Inbound Marketing System: How To Rapidly And Profitably Grow Your...
Affiliated Technology Solutions: Texting Services
Studies show that up to 80 percent of today’s consumers prefer to be contacted by a business via texting, according...
ABC Home & Commercial Services add-on services keep customers
ABC Home & Commercial Services builds strong relationships with its customers, who then rely on the multitude of add-on services...
CO2 conference under way
Coalmarch Productions’ CO2 event, its inaugural owners summit for pest control and lawn care businesses, kicked off this morning at...
Holiday hints from Braman, Massey
This week, we received press releases from both Agawam, Mass.-based Braman Termite and Pest Elimination and Orlando, Fla.-based Massey Services....
Q&A: Closing sales, marketing with IPM and crawl line advertising
Q: How can I get my sales team to increase their closing percentages? You’ll see significant increases in your close...
PPMA honors Goldglantz
At the recent Pennsylvania Pest Management Association (PPMA) Annual Board Dinner, in Harrisburg, Pa., longtime PMP columnist Harvey Goldglantz was...
Podium: Negative Review Guide
Podium now offers a free, downloadable e-book for turning a negative online review into a positive for your business. Key...
NPMA Marketing/Membership Committee meeting: Action stars
The National Pest Management Association’s (NPMA’s) Marketing/Membership Committee has only been in existence for about four years, yet has accomplished...
Q&A: Technicians, salespeople and company perception
Q: How can I get my technicians to be more productive at selling? Most technicians don’t like to sell; that’s...