The National Pest Management Association’s (NPMA’s) Marketing/Membership Committee has only been in existence for about four years, yet has accomplished a multitude of tasks, including the redesign of the new logo and tagline. While Membership Co-Chair Pamela Blauvelt, Griffin Pest Solutions, joked that the committee’s motto should be “We get things done,” she speaks the […]
marketing
Q&A: Technicians, salespeople and company perception
Q: How can I get my technicians to be more productive at selling? Most technicians don’t like to sell; that’s...
15 reasons why your business isn’t growing
PMP’s “Marketing Matters” columnist offers reasons for, and solutions to, this common industry problem. Many years ago, when I first...
Sprowt: Online marketing guide
Sprowt offers pest management professionals a free, downloadable guide for marketing their businesses online. The 33-page ebook is broken into...
Coalmarch Productions: CoalCon 2016
Pest management and lawn care industry leaders will gather in Raleigh, N.C., Dec. 6-8, to attend an exclusive owner’s summit...
Does door-to-door sales still work for pest control companies?
Do the old-fashioned ways of selling, such as using door hangers and fliers — or even knocking on doors —...
Angie’s List: ‘Work with the Best’ Sweepstakes
On Sept. 8, Angie’s List launched its “Work with the Best” sweepstakes, rewarding current and newly registered service providers with...
Arthropodcast offers pest info on the go
Arthropodcast provides free, entertaining and portable industry education. A podcast for pest management professionals by pest management professionals (PMPs) sprung...
CO2 conference set for December
Pest management and lawn care industry leaders will gather in Raleigh, N.C., Dec. 6-8, to attend an exclusive owner’s summit...
Q&A: E-newsletter, outdoor and Facebook advertising
Q: Is an e-newsletter important to my online marketing strategy? A: Yes. Using this medium is both cost-effective and profitable, growing...
Eagle Steve adds award feathers to his cap
U.S. Pest Protection’s TV commercial, which involves an animatronic eagle, a puppeteer who has worked on “Sesame Street” and a...
PPMA prepares for Rodent Awareness Week
The Professional Pest Management Alliance (PPMA) is launching a campaign to educate the public about the diseases and dangers associated with rats...
Mosquito Shield holds Facebook wedding contest
Mosquito Shield, a North Attleboro, Mass.-based mosquito control franchise company, will award one lucky couple free mosquito control service for...
Mail termite service postcard to GPC customers
In a recent webinar, Barry Bryant, sales and marketing manager for Bill Clark Pest Control, Beaumont, Texas, explained how to...
Q&A: SEO, new services and advertising ROI
Q: I have been dissatisfied with the results of my search engine optimization (SEO) company. What types of questions should...
Q&A: Customer referrals and door hangers
Q: Why aren’t my technicians bringing in customer referrals? What can I do to increase the referral rate? It’s likely...