LG presents Nifty Fifty promotion


May 11, 2011

ALPHARETTA, GA. — To help celebrate the growing success of Lambdastar 9.7% CS with EcoCap Technology and Fenvastar Plus with PMPs around the country, LG Life Sciences wants to thank those firms that are becoming advocates of the new LG formulations for lambdacyhalothrin and esfenvalerate. Companies can earn cutting-edge LG Electronics’ technology by purchasing LG Life Sciences’ cutting-edge formulation technology in the form of Lambdastar 9.7% CS and Fenvastar Plus. Additionally, pest management professionals (PMPs) and lawn care operators (LCOs) will be able to include bonuses from new product(s) that LG will be introducing during the remainder of 2011.

The program requires PMPs to have earned 50 points by purchasing 50 cases (one point per case) of either or a mixture of the two currently available LG products from Jan. 1, 2011 through Oct. 31, 2011.  Of course, companies don’t have to wait until November to claim their prize. As soon as companies achieve the 50 points, they can obtain their 42 inch LG LED TV.

“I just spent some time in the United States visiting with pest control and lawn care companies in the southeast,” says Steve Kim, manager of the international marketing team that supports the US operations. ” Those firms that have tried Lambdastar for chinch bugs in lawns or ants, stink bugs and even wasps on perimeters liked the quick action and the long residual. Those who have tried Fenvastar Plus to knockdown fleas quickly have been impressed, and come back to buy more product.

“Step by step, we are gaining more supporters,” Kim adds, “and I hope they will spread the word about Lambdastar and Fenvastar and continue to buy more LG products. LG in turn can do more fun incentive programs like the NIFTY FIFTY.”

Patrick F. Callahan, national sales and marketing manager for LG Life Sciences notes that the recent increase in flea populations is a great opportunity for PMPs.

“PMPs are turning to LG’s Fenvastar Plus as the product of choice for quick knockdown and kill of fleas while doing a broadcast treatment indoors on carpets, wooden floors and even tile,” he says. “They can then use the same product outside as a lawn spray to kill the offending pests. Our Lambdastar 9.7%CS with EcoCap technology may be the only product in the US to specifically list the two new invasive species – brown marmorated stink bug and kudzu bug – on the label. Additionally, Lambdastar will give companies in the southern states one more economical, yet effective, rotational option for their chinch bug management program in warm season grasses like St. Augustinegrass.”

For information about stocking distributors who can help you buy Lambdastar 9.7% CS with EcocCap Technology or Fenvastar Plus, you can contact Patrick Callahan at pfcallahan@lglsna.com or Rockwell Labs at 866-788-4101. LG and Rockwell Labs are collaborating for technical, sales and marketing of a complete line of products providing integrated pest management solutions.


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