Webinars


Previous Webinars Available On Demand

You can download the following webinars that have already taken place. Simply follow the link in the headline to the registration form. Once filled out, you will be able to launch the presentation. Some older webinars are available on our YouTube channel, and are listed below this section.

What’s the Buzz? Stinging Insect Biology & Management

Live Date: Thursday, Oct. 10, 2024
Sponsored content by: Control Solutions Inc.

From bustling social wasp nests to solitary bees, we will dive in and discover the secrets behind stinging insect survival and success. In this talk, we’ll discuss the science, strategies, and solutions essential for effectively managing these buzzing pests that commonly show up around our homes and structures.

Speakers: Heather Patterson, M. Sc., Technical Service Manager, PCO, Control Solutions Inc. & Dr. Brittany Campbell, BCE, technical services manager, Control Solutions Inc.


Roaches Revealed: Biology, Health Risks, and Effective Cockroach Management Strategies
Live date: Thursday, July 11, 2024
Sponsored content by: Control Solutions Inc.

This webinar unveils the secrets of cockroach biology, their surprising adaptability and the not-so-surprising health hazards they pose to humans. From bait aversion to resistance, you’ll explore the challenges of cockroach control and how management options have evolved. You will learn about cockroach behaviors, identification, and other aspects of their biology, giving you insight into effective management strategies to safeguard public health.

Speaker: Heather Patterson, M. Sc., Technical Service Manager, PCO, Control Solutions Inc.


No Node-sense Ant Management
Live date: Thursday, April 11, 2024
Sponsored content by: Control Solutions Inc.

This talk takes attendees through several key ant identification strategies (particularly those hidden nodes), that will help pest management professionals in the field with the first — and arguably most important — step of integrated pest management.

Speaker: Dr. Brittany Campbell, BCE, technical services manager, Control Solutions Inc.


Managing Occasional Invaders: The Unwanted and Unwelcomed Guests
Live date: Thursday, Sept. 7, 2023
Sponsored content by: Control Solutions Inc.

This presentation is meant to familiarize both veteran and novice pest management professionals (PMPs) on how to identify and manage occasional invaders found around structures, as well as how to recognize what’s contributing to their presence.

Speakers: Dr. Brittany Campbell, BCE, technical services manager, Control Solutions Inc., and Heather Patterson, M. Sc., Technical Service Manager PCO, Control Solutions Inc.


Improve Your Company’s Business Processes
Live date: Thursday, June 22, 2023
Sponsored content by: FieldRoutes

Are you looking to streamline operations, increase efficiency and reduce costs? Join us as Bryson McCutcheon, COO for ACTION Termite & Pest Control, and Jesus Escamilla, COO of Newtown Termite and Pest Control, discuss their experience using FieldRoutes Operations Suite.

Speakers: Bryson McCutcheon, COO, ACTION Termite & Pest Control; Jesus Escamilla, COO, Newtown Termite and Pest Control

Pesky Parasites: Managing Fleas and Ticks
Live Date: Thursday, June 9, 2023
Sponsored content by: Control Solutions Inc.
Fleas and ticks are both dreadful, blood-sucking parasites that cause distress to humans and animals. Aside from being a nuisance, fleas and ticks are extremely important to control because they both can transmit disease and affect public health. Join this webinar to learn essential details of flea and tick biology that makes control challenging and then solutions to managing these pesky parasites.

Speaker: Dr. Brittany Campbell, BCE, technical services manager, Control Solutions Inc.

Termite Myths & Lies
Live Date: Thursday, April 6, 2023
Sponsored content by: Control Solutions Inc.
What are some of the myths, lies, and misconceptions you have heard about termites and termite control? In this presentation, we will debunk those myths and get to the truth behind managing these destructive organisms. Webinar participants will also learn about termite biology and behaviors, which gives us insight to effective control tactics.

Speaker: Heather Patterson, M. Sc., Technical Service Manager PCO, Control Solutions Inc.

Is Your Business Built to Last? Make Sure You Are on Track for Continued Success!
Live Date: Thursday, Oct. 18, 2022
Sponsored content by: PestPac by WorkWave
Learn the tactics successful pest management companies use to build long-term value and wealth. Whether you are new to the industry or an established player, this webinar will focus on the tactics needed to support your future growth.

Speaker: Dan Gordon, CPA, owner and founder of PCO Bookkeepers

How to Set Yourself Apart from the Competition: A Guide for PMPs
Live Date:Thursday, Sept. 22, 2022
Sponsored content by: Control Solutions Inc. 

How do you stand out from your competition as a technician? There are several key areas where advanced technicians excel, including professionalism, in-depth knowledge of insect biology and products, and customer service. This presentation will cover all of these key areas and more while sharing the resources available that can help technicians set themselves apart from their competitors. Don’t miss your chance to sharpen your competitive edge!

Speaker: Dr. Brittany Campbell, BCE, Technical Services Manager, Pests at Control Solutions Inc.

How To Scale Your Business
Live Date: Thursday, Aug. 4, 2022
Sponsored content by: FieldRoutes, a ServiceTitan Company
Increased efficiency is the name of the game when it comes to scaling your pest control business. Find out how Greg See, operations service manager of Pointe Pest Control and Thomas Miché, president & founder of Miche Pest Control, quickly grew their businesses in a few years.  This webinar will discuss the following:

  • Routing efficiency
  • Route density
  • Customer acquisition & retention
  • Referrals
  • Selling add-on services
  • Automatic billing

Speakers: Greg See, operations service manager at Pointe Pest Control; Thomas Miché, president and founder at Miché Pest Control; Aaron Refoua, associate manager and operations sales at FieldRoutes

New Season. New Cancels: Ways to Win Back Churned Customers
Live Date: Thursday, April 21, 2022
Sponsored content by: Slingshot by WorkWave
With the cost of acquiring new customers up to 5 times higher than that of retaining existing customers, reactivating those that churned can have a huge impact on your bottom line. Attendees will learn:

  • Current trends and statistics on lost customers
  • Case study of recent success
  • Best practices on how to “win back” a client
  • Virtual workshop on how to build a campaign

Speakers: Will Haynes, Vice President of Marketing, Modern Pest Services; Haley Damron, Social Media Coordinator, American Pest; Chad Hall, Vice President of Brand & Marketing, Waynes Pest Control

Mosquito Management
Live Date: Thursday, March 31, 2022
Sponsored content by: FMC
Mosquito Management is a one-hour training webinar that will explore the biology and management of common mosquitos. Topics that will be discussed include the life cycle, behavioral ecology and distribution of mosquitoes, a review of recommended chemicals for their control as well as how to build a mosquito add-on service.

  • Life cycle of mosquitoes;
  • Behavioral ecolog;
  • Distribution of mosquitoes;
  • Strategies to maximize labor utilization and service levels;
  • A review of recommended chemicals for mosquito control; and
  • How to build a mosquito add-on service.

Speaker: Brian Mount, BCE, Technical Service Manager, FMC Global Specialty Solutions

12 strange, fascinating and useful termite facts
Live Date: Thursday, Nov. 18, 2021
Sponsored content by: Control Solutions Inc.
In this webinar, Dr. Janis Reed, BCE provided 12 facts about termites, termite biology, termite treatments and products used to control termites. A few things covered:

  • Taxonomy of termites
  • Useful tools for termite inspections and treatments
  • How to confidently ID termite vs. ants
  • Tips to follow termiticide label directions
  • And more!

Speakers: Dr. Janis Reed, BCE, technical services director at Control Solutions Inc.

Let’s talk about the weather — and its impact on pests
Live Date: Thursday, Oct. 21, 2021
Sponsored content by: BASF
Meteorologists and pest management professionals (PMPs) have to take into account many factors when forecasting weather or seasonal pest patterns, respectively. A customer might have a go-to meteorologist on whom they rely for expertise and reliability. They will have the same expectations of their PMPs when it comes to solving seasonal pest problems – with a lot more accuracy! During this webinar, Dr. Tim Husen, BCE, from BASF will offer tips and guidance on the most successful preventive action plans for seasonal invaders. He will highlight:

  • What’s in a forecast
  • Seasonal vs. occasional pests and the factors influencing them
  • The usual suspects – Is ID important?
  • Corrective action – What’s your plan?
  • Advising and managing customer expectations

Speakers: Dr. Tim Husen, BCE, Technical Services Representative, BASF Professional & Specialty Solutions

Benchmark for Growth: How Pest Control Companies Can Leverage Others’ Success to Increase Revenue and Productivity
Live Date: Thursday, August 12, 2021
Sponsored content by: Slingshot by WorkWave
Join Dan Gordon, CPA, author, Pest Management Professional columnist, and founder of PCO Bookkeepers, in this free webinar as he hosts a deep dive into the secrets to improving your company’s efficiency, productivity and revenue growth through measuring key performance indicators (KPIs) against other successful players in the industry. Gordon will discuss:

  • Expense management.
  • Identifying key areas for revenue growth.
  • Financial and operating ratios and how to use them.

Speakers: Dan Gordon, CPA, Owner and Founder, PCO Bookkeepers; Chris Brasher, VP of Sales and Marketing, Slingshot by WorkWave

What Your Managers Wish You Knew: How to Direct Your Team for Growth
Live Date: Thursday, May 13, 2021
Sponsored content by: Slingshot by WorkWave
Hear from pest control managers in marketing, operations and accounting as they discuss what is needed from your team to most effectively guide your company’s departments for future growth and profitability. During this webinar, speakers will answer these questions:

  • Marketing: What are the most important metrics to show marketing’s contribution to growth and customer response?
  • Finance: What benchmarks from your finance team should you be following?
  • Call Center Operations: How do you get your teams to work together to streamline operations and maximize success?

Speakers: Farrah Fulps, Director of Business Development, Arrow Exterminators Inc.; Evan Unick, Vice President, Customer Solutions, Aptive; Pete Schopen, Owner and Founder, Schopen Pest Solutions
Moderator: Chris Brasher, Chief Marketing Officer, Slingshot

Labels: Beyond the Basics
No April Foolin’ – This webinar will give you a new perspective on labels
Live Date: Thursday, April 1, 2021
Brought to you by: Control Solutions Inc.
As a pest management professional, you know the “label is the law” when it comes to pesticides, but how familiar are you with the intricacies of labels and label language? On April 1, let CSI’s Dr. Janis Reed, BCE, help you take your knowledge beyond the basics and to the next level so that you can distinguish among label language nuances — and ultimately make your team better at understanding labels. During the webinar, you will learn:

  • Why reading labels is important
  • Why regularly reading labels is important
  • Why labels change
  • How the U.S. Environmental Protection Agency regulates labels
  • Special uses of pesticides allowed by states

Speaker: Dr. Janis Reed, BCE, Technical Services Manager, Control Solutions Inc.
Moderator: Heather Gooch, Editor, Pest Management Professional

Reach Your Target Audience: How to create a video and digital marketing strategy that will attract decision makers and boost revenue
Live Date: Thursday, Dec. 10, 2020
Brought to you by: Slingshot
Two of the most effective marketing tools currently available to companies — video and social media – can help get your message to potential customers. It’s not as hard as you think to define and measure your marketing goals. Don’t wait to take advantage of technology that will get your company noticed.

During the webinar, you will learn how to:

  • Why video is an ideal marketing tool
  • Proven benefits of using video
  • What to include in your video marketing strategy
  • Types of video content worth creating and posting
  • How to devise an effective digital marketing plan

Speaker: Jeff King, President, The Pest Rangers
Moderator: Diane Sofranec, Senior Editor, Pest Management Professional

Win with innovation: Grow your business and get ahead of your competition
Live Date: Thursday, Nov. 19, 2020
Brought to you by: Control Solutions Inc.
Learn 5 steps you can take right now that will help you stand apart from your competition. History proves every pest management professional (PMP) — whether you’re a David or a Goliath — can benefit from taking a look at what’s missing in their markets, and take action to fill those needs. Remember, ideas can come from anyone in your organization. After all, Flamin’ Hot Cheetos came from a Frito-Lay janitor!

You will learn:

  • Several examples of rising above the competition
  • How to find ways to improve your business
  • Tips for finding service needs in your market
  • How to take an idea from paper to reality

Speaker: Dr. Janis Reed, BCE, Technical Services Manager, Control Solutions Inc.
Moderator: Heather Gooch, Editor, Pest Management Professional

How Leading PMPs Are Redefining Strategies This Year
Live Date: Thursday, August 13, 2020
Sponsored content by: Slingshot

For pest management professionals, the COVID-19 pandemic led to an unexpected residential boom, with consumer search up almost 300 percent! Unprecedented change in 2020 has led to new strategies and programs. Will these changes carry over to next year? Will consumer expectations and regulatory pressures lead to permanent change?

During the webinar, you will learn:

  • Expectations: How employee, commercial, and consumer expectations are redefining the experience for everyone.
  • Greatest Key Learnings: What did we learn and how can we be better prepared for the next national emergency?
  • Major Influences: How does regulation, both national and local influences, impact our operations?
  • Programs Being Revised: What specific strategies and programs are being implemented (i.e., personal protection, training, content deployment, mobility, etc.)?

Speakers:

  • Bill Welsh, VP of Sales and Region Manager, Rose Pest Solutions
  • Gui Bergeron, CEO, Frontline Pest Control

Pest Control After a Pandemic
Live Date: Thursday, July 9, 2020
Sponsored by: Control Solutions Inc.
This free webinar will explore ways pest management professionals can “get back to normal” after being shut out of many accounts, because “normal is just a setting on the dryer.” Discover best practices for every account, why you should treat each account as a start-up or initial visit, and how best to communicate with employees and customers on what needs to be done to ensure a pest-free environment.

You will learn:

  • What you need to know when working with customers who are open, open on a limited basis, and completely closed.
  • How to prioritize pest control for customers during and after a shut down.
  • How to gain control over top problematic pests.
  • How to work with customers who are trying to figure out their “new normal.”
  • Why new protocols are critical when offering interior service.
  • Why you should consider new opportunities for add-on services.

Speaker: Dr. Janis Reed, BCE, Technical Services Manager, Control Solutions Inc.
Moderator: Heather Gooch, Editor, Pest Management Professional

The Next Big Thing in Cockroach Control
Live Date: Thursday, November 14, 2019
Sponsored by: Control Solutions Inc.
Pest management professionals (PMPs) have an arsenal of tools available to them for cockroach control. Over the years, management tools have come on to the market and not been widely adopted because of flaws in application, usability, labor costs, and difficulty of applying the correct amount of product. Control Solutions Inc. has solved these issues with a brand new, revolutionary system including an application device and a bait formulation that will change the game in cockroach control.

Who is this for? Any PMP who currently provides cockroach control indoors, outdoors, or in transportation equipment.

What will I get out of attending? This webinar will reveal BRAND-NEW technology available ONLY to professional pest control technicians. Learn how to use this revolutionary system to manage cockroaches and other pests in your toughest accounts.

Speaker: Dr. Janis Reed, BCE, Technical Services Manager, Control Solutions Inc.
Moderator: Heather Gooch, Editor, Pest Management Professional

Termite Myths & Lies: Commonly believed myths about structure infesting termites
Live Date: Thursday, November 8, 2018
Sponsored by: Control Solutions Inc.
Dr. Janis Reed, BCE, Technical Services Manager for Control Solutions, Inc., will cover several myths and lies you may have heard (or been told!) about structure infesting termites. There are many “old wives tales” out there about termites – Dr. Reed hopes to dispel a few of them during this webinar

The webinar discusses the following topics:

  • Taxonomy of termites;
  • Biology of termites;
  • How termites feed;
  • Damage caused by termites; and
  • How to manage termites.

Speaker: Dr. Janis Reed, BCE, Technical Services Manager, Control Solutions Inc.
Moderator: Heather Gooch, Editor, Pest Management Professional

The Outsiders: Tips for ID and Control of Occasional Invaders – Part 2
Live Date: Thursday, June 7, 2018
Sponsored by: Control Solutions Inc.
Occasional invaders are pests that enter homes when the outdoor environment is less than ideal. Typically, these pests show up unannounced and unexpectedly, causing call-backs and frustration to pest management professionals (PMPs) and our customers.
What you’ll learn:

  • Which occasional invaders commonly infest structures and how to deal with them.
  • The second half of pests that commonly infest structures – the ones we don’t see as often that can cause confusion and challenges for pest management professional (PMP).
  • Tips and tricks for identification and control of common occasional invaders.

Speaker: Dr. Janis Reed, BCE, Technical Services Manager, Control Solutions Inc.
Moderator: Heather Gooch, Editor, Pest Management Professional

The Outsiders: Tips for ID and Control of Occasional Invaders – Part 1
Live Date: Thursday, Dec. 7, 2017
Sponsored by: Control Solutions Inc.
Occasional invaders are pests that enter homes when the outdoor environment is less than ideal. Typically, these pests show up unannounced and unexpectedly, causing call-backs and frustration to pest management professionals (PMPs) and our customers. In this webinar, you will learn ID tips for some common pesky occasional invaders and how to focus your off-season control efforts on these pests. You’ll also learn some tips & tricks for managing specific, tough to deal with, arthropods.

7 Secrets to Cockroach Management Success
Live Date: Thursday, Sept. 14, 2017
Sponsored by: Control Solutions Inc.
In this webinar, Dr. Janis Reed, BCE, of Control Solutions, Inc., is shared her seven secrets for managing these pests. It starts with an introduction to cockroaches, then she discusses some difficult challenges in cockroach management and finally, she dives into different treatment options.
What you’ll learn:

    • Tips for better management.
    • Non-chemical control options.
    • Types of pesticide resistance in cockroach populations.
    • Resistance management in cockroach populations.
    • 7 secrets to cockroach management success.

Speaker: Dr. Janis Reed, BCE, Technical Services Manager, Control Solutions Inc.
Moderator: Diane Sofranec, Managing Editor, Pest Management Professional

Protecting Pollinators: What PMPs Need to Know
Live Date: July 27, 2017
Sponsored by: Control Solutions Inc.
In this webinar, we discuss what pollinators are, why they are important and what you as a pest management professional (PMP) can do in your daily work life to protect them. Confused about new “bee” labeling you have seen on a pesticide? We talk about the labeling and what it means. We also will discuss current and recent events that have shaped laws and regulations as they pertain to bees and other pollinators.
What you’ll learn:

        • Pollinator types, their importance, health factors and more.
        • Insight into the EPA’s protection efforts and risk assessment.
        • New “bee advisory box” labeling and what it means.
        • New laws and regulations — and the recent events that drove their creation.

Speaker: Dr. Janis Reed, BCE, Technical Services Manager, Control Solutions Inc.
Moderator: Diane Sofranec, Managing Editor, Pest Management Professional

The Lost Art of the Pretreat
Live Date: May 4, 2017
On-Demand Until May 4, 2018
Sponsored by: Control Solutions Inc.
Pest Management Professional and our expert panelists cover the history of termite pretreats — complete with the pitfalls, pain points and questions associated with providing a proper pretreat. You’ll learn label application techniques, the answer to the “How many trips?” question, and helpful math shortcuts for improving your pretreats and your business.
Speakers: Marie Knox, Technical Manager, Product Development, and Dr. Janis Reed, BCE, Technical Services Manager, Control Solutions Inc.
Moderator: Heather Gooch, Editor, Pest Management Professional


Previous Webinars Available On YouTube

Insecticide Resistance: Mechanisms and Management
Discover how (and why) insecticide resistance occurs – and learn practical steps you can take to manage it in this free webinar from Pest Management Professional and sponsor Control Solutions Inc. We also shared a number of free online resources and informational pieces for PMPs to arm themselves with.
Original Broadcast Date: September 8, 2016
Speaker: Marie Knox, Technical Manager, Product Development, Control Solutions Inc.
Moderator: Will Nepper, Senior Editor, Pest Management Professional
Sponsor: Control Solutions Inc.

Products, Protocols and Procedures for Effective Mosquito Barrier Treatments
In this interactive webinar experts look at mosquito barrier treatments in depth — exploring various products, treatment protocols and application procedures. We discuss what steps pest management professionals (PMPs) can take to ensure they are making the most effective mosquito barrier treatments, including:
• Product selection based on chosen treatment schedule and site.
• Equipment choices available, and which fit your treatment strategy.
• Mechanical and non-chemical methods for reducing mosquito populations.
• Communication tips for speaking with home or building owners, including steps they can take in between your scheduled service dates.
• A photo-based virtual tour of a property that will show PMPs where to treat and what to look for when doing mosquito barrier treatments.
Original Broadcast Date: May 26, 2016
Speaker: Marie Knox, PCO Technical Manager, Control Solutions Inc.
Moderator: Will Nepper, Senior Editor, Pest Management Professional
Sponsor: Control Solutions Inc.

How to Develop Killer Training Techniques
In this interactive webinar, you will learn how to:
• Create standard operating procedures for your technicians to follow
• Develop a framework for effective interior and exterior general pest control inspection and application techniques
• Create an effective training schedule
• Equip your technicians with the information they need to solve problems onsite
Creating standard operating procedures and carving out the time to consistently train your technicians can seem like a daunting task. Now you can take the guesswork out of the who, what, where and when of teaching. Don’t have a set schedule yet for continuing tech training in your office? No problem! We will help outline how you can go about creating a sound and effective training schedule that fits your business and helps keep your technicians up to date and successful in solving the pest problems they encounter.
Original Broadcast Date: July 9, 2015
Speaker: Marie Knox, PCO Technical Manager, Control Solutions Inc.
Moderator: Will Nepper, Senior Editor, Pest Management Professional
Sponsor: Control Solutions Inc. and FUZE

TAP into the Growing Insulation Market
Summary: Have you looked at TAP as an off-season service? Stay busy cranking in those profits all year long! We know you have heard of TAP and most likely know others that are offering it, this is the year for you to TAP into this profitable service. Learn what it is, how to sell it, why it’s so profitable and how to explain the features and benefits to your customers.
Presenter Rick Harris, a 25-year veteran in the industry who has sold TAP insulation for more than 10 years for a major pest management company, will share his experiences in the field and give a clear overview of a successful business model that can work for your organization. Harris’ expertise has helped many PMP’s implement a profitable revenue stream, while strengthening customer relationships by saving them real money in energy costs.
Original Broadcast Date: October 2, 2014
Moderator: Will Nepper, Managing Editor, Pest Management Professional
Speaker: Rick Harris, Vice President, Sales, TAP Insulation

Technical Training: Basics for Better Business Habits
Summary: Looking for new and innovative ways to solve the training issues you encounter daily? While the previous “Tech Training” webinar provided tips for how to keep yourself “up” on current labels and products and explained how to begin creating operating manuals and formalized training for your staff, this latest installment will expand on these lessons and introduce new ones. We’ll tackle new topics, including knowing what to do when what is happening in the field versus what your training manual says should be happening isn’t meshing. You also will learn how to best handle customer relations in the field and help turn your technicians into “Brand Ambassadors” for your company. No need to catch up on the first webinar to be ready for this one, however, although you can watch Bad Habits Die Hard here. We want to help you run your business smoothly — and protect you from the potential liability hazards created by those pesky bad habits.
Original Broadcast Date: September 11, 2014
Moderator: Will Nepper, Managing Editor, Pest Management Professional
Speaker: Marie Ann Knox, PCO Technical Services Manager, Control Solutions Inc.

Taming the Social Media Monster: Part III
Summary: Social Media platforms make it easier for groups and individuals to communicate online.  They can also drive valuable traffic to your website or blog, which can turn into new accounts! Taming the Social Media Monster Part III will focus on how you can get your message across using eye-catching graphics and strong keywords to better reach your target market. We will also examine ways you can funnel more traffic to your website. Plus, we’ll cover how to use helpful social media tools, including Hootsuite, Fiverr and Canva. This webinar is for you if you’re interested in learning even more about using social media to boost your business while not letting it take over your life!
Original Broadcast Date: July 10, 2014
Moderator: Will Nepper, Managing Editor, Pest Management Professional
Speaker: Marie Ann Knox, PCO Technical Services Manager, Product Development, Control Solutions Inc.

Back To Basics: Termites and Building Construction
Summary: Have you ever wished you had X-ray vision when inspecting a structure for termites? Or especially once you’ve found termites, wouldn’t it be great if we could see exactly what was behind all of the floors, subfloors, slabs, foundations, walls and framing? It would be wonderful and it would make treatment and product choices that much easier! But for those of us who lack the X-ray vision superpower, it is helpful to know how structures are built and understand the basic elements of building construction. In this webinar, we’ll cover various ways buildings are constructed including different slab types, foundation types, framing materials and all of the fun issues and problems with each when it comes to termite management and control. This content is valuable for virtually everyone in your company including: technicians, inspectors, sales people and management. Join CSI and PMP magazine as we explore this valuable and exciting topic right in time for termite season!
Original Broadcast Date: April 24, 2014
Moderator: Will Nepper, Managing Editor, Pest Management Professional
Speaker: Marie Ann Knox, PCO Technical Services Manager, Product Development, Control Solutions Inc.

Taming the Social Media Monster: Part II
Diving a Little Deeper into Using Social Media to Reach and Retain Your Customers
Summary: Simply put, Social Media platforms make it easier for groups and individuals to communicate online.  They can also drive valuable traffic to your website or blog which can turn into new accounts! In Part I of this webinar series on social media for business we looked at the basics of using social media to market to and engage with your customers (and future customers).  We also covered how Social Media and online marketing can and should be a simple, fun and relatively inexpensive way to market to a wide audience. For “Part II” we’ll dive deeper into buying Facebook and Twitter ads as well as how to hone into your target audience; determining who they are, where they “hang out” online and how to reach them effectively through properly crafted tweets and posts.  In “Taming the Social Media Monster Part II” we will focus much of our time on using social media to drive quality traffic to your website and/or blog.  We will also review more time saving tips and organizational tricks to make the experience enjoyable and effective. This webinar is for you if you’re interested in learning even more about using social media to boost your business while not letting it take over your life.
Original Broadcast Date: October 31, 2013
Moderator: Will Nepper, Managing Editor, Pest Management Professional
Speakers: Marie Knox, PCO Technical Services Manager, Product Development, Control Solutions Inc.

Taming the Social Media Monster: Part I
Summary: Simply put, Social Media platforms make it easier for groups and individuals to communicate online.  They can also drive valuable traffic to your website or blog which can turn into new accounts!  Did you know that using Social Media to market to and engage with your customers (and future customers) can grow your business significantly, but you’re not sure how or where to start?  Or, do you have all of your Social Media accounts set up, but feel overwhelmed by how much time you’re spending tweeting, posting and liking?”  Using Social Media and online marketing can and should be a simple, fun and relatively inexpensive way to market to a wide audience.  During this Webinar we’ll briefly cover the various ways to use Social Media to market your services online as well as time saving tips and organizational tricks to make the experience enjoyable and effective. This Webinar is for you if you’re interested in learning more about using Social Media to boost your business while not letting it take over your life!
Original Broadcast Date: August 29, 2013
Moderator: Will Nepper, Managing Editor, Pest Management Professional
Speakers: Marie Knox, PCO Technical Services Manager, Product Development, Control Solutions Inc., Erica Cardenas, Marketing Coordinator, Control Solutions Inc.

Tech Training: Bad Habits Die Hard
Summary: A refresher course in industry training basics takes you through some math problems you encounter daily with new and innovative ways of solving them. Expert trainer Marie Knox also offers tips for how to keep yourself “up” on current labels and products and how to begin creating operating manuals and formalized training for your staff. This business seminar will help make your business run more smoothly — and protect you from the potential liability hazards created by bad habits and poor control.
Broadcast Date: May 30, 2013
Moderator: Will Nepper, Managing Editor, Pest Management Professional
Speaker: Marie Ann Knox, PCO Technical Services Manager, Product Development, Control Solutions Inc.

Beef Up Your Knowledge of the EPA’s Pyrethroid Regulations
Broadcast Date: April 4, 2013
Moderator: Will Nepper, Managing Editor, Pest Management Professional
Speaker: Marie Ann Knox, PCO Technical Services Manager, Product Development, Control Solutions Inc.


*Featured illustration: iStock.com/OleksandrHruts