Green Shield Certified to hold IPM webinar Oct. 4


September 6, 2012

MADISON, WIS. — Green Shield Certified, an award-winning, independent certification for practitioners of effective, prevention-based integrated pest management (IPM), will host a free webinar about advanced IPM techniques on Thursday, Oct. 4, at noon CDT.

IPM is a common-sense approach to preventing pests through inspection, monitoring, sanitation and exclusion while reducing reliance on pesticides. IPM practices can range from a basic “treat when over threshold based on monitoring” approach to advanced techniques focused on eliminating pest-conducive conditions. During this hour-long presentation, participants will learn how to use green pest management techniques to solve even the most difficult pest problems and transition their pest management program from basic to advanced IPM.

Topics for the webinar include basic vs. advanced IPM, using green techniques to eliminate pests, unique examples of difficult pest problems and the importance and benefits of offering an advanced IPM service or program. The webinar is open to pest management professionals (PMPs), facility managers, extension agents, health inspectors and anyone interested in learning more about advanced IPM. Only 100 spaces are available; to register click on the link here. Registrants will receive a confirmation email with details for joining the webinar.

Speakers include: Dr. Austin Frishman, president, AMF Pest Management Services; Keith Willingham, vice president of technical services, Western Exterminator Co.; and Dr. Thomas Green, president, IPM Institute. Time will be provided at the end of the presentation for Q&A.

This webinar is the second in a series. To view a recording of the first webinar, “Marketing Your Green Service Effectively; Converting Prospects to Clients,” visit the presenters

  • Dr. Austin Frishman is a world-renowned entomologist, consultant, author and speaker with more than 40 years of experience in pest management. He will discuss green techniques to eliminate pests and share stories about resolving difficult pest problems using advanced IPM.
  • Keith Willingham is vice president of technical services at Western Exterminator Co. in Anaheim, Calif. Willingham started out in the pest management industry as a field technician and has been with Western for over 28 years. He will discuss the benefits of advanced IPM techniques to practitioners.
  • Dr. Thomas Green is president of the IPM Institute of North America, a non-profit he co-founded in 1998 to leverage the power of the marketplace to drive improvements in health and environment. Green will introduce advanced IPM fundamentals and the importance of advanced IPM.


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