Knowledge Is Selling Power

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October 1, 2012

Our customers are our judge and jury. Not only will they hear our testimony (explanation), but they also are attempting to interpret the testimonies of other witnesses (search engines, blogs, their friends, neighbors and colleagues) attempting to uncover what works best and pass their final verdict.

Fortunately, expert advice is available from qualified pest management professionals who can easily decipher through all the pest lies, myths and false legends circulating.

More than any individual pesticide or treatment we might recommend, knowledge is the most powerful weapon in our arsenal. Knowledge, in its root form, means to be informed and create a bridge with which others might reap the benefits of our expertise, through our individual experience, education and practical understanding. Ultimately, this allows us to
communicate to customers why they’re experiencing a pest issue, what application methods work best, and
what course of action and treatments we’re going to use to solve their pest problems.

So the next time you receive a call or email from a frantic customer, will you be ready with the correct information and plan? Improving our individual knowledge ultimately benefits everyone.

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