AMBLER, PA.—Pest management professionals (PMPs) from across the country gathered at Allergy Technologies’ “Evening on the Island” event during PestWorld to discuss industry news in a social atmosphere. The event was held Oct. 18 at the Sheraton Boston Hotel, with approximately 150 PMPs in attendance.
The event was hosted by Allergy Technologies LLC, manufacturer of ActiveGuard Mattress Liners. According to Joseph Latino, COO for Allergy Technologies, the “social” aspect of the gathering was the secret to its success.
“PMPs attending PestWorld have a diverse variety of evening activities available to them, but we wanted to host a ‘party’ in the truest sense of the word so that industry professionals could gather and relax,” says Latino. “For that reason, the event was designed as a social gathering with no product or sales pitches…it really was a complete success! We’ve heard from many PMPs since who have thanked us for hosting such a unique event.”
The room was transformed into a tropical motif, complete with rattan furniture, dramatic up- lighting of tropical trees in ActiveGuard’s blue and fresh tropical arrangements throughout. In keeping with the Boston locale, Allergy Technologies provided a full raw bar, lobster rolls and other fresh fish.
This event followed Allergy Technologies’ nationwide promotion, “Take the ActiveGuard Challenge,” in which PMPs who purchased ActiveGuard Mattress Liners were given a chance to win a new iPad with every order. The promotion ran from July through September.