Kuffel joins Bell Laboratories as Northern European manager


January 29, 2013

MADISON, WIS.—Martin Kuffel joined Bell Laboratories in January as Northern European manager, representing Bell products to the professional pest control and agricultural markets in Austria, Belgium, Germany, Poland, Switzerland, and The Netherlands.
Kuffel provides product information and training sessions to Bell’s distributor sales representatives and their pest control customers, as well as to public health authorities, on the proper use and application of Bell rodent control products. He also works closely with distributors and their sales staff to develop and monitor promotional/marketing programs of Bell products to increase market share.

In the field, Kuffel conducts training workshops and lends technical support on pest control strategies, including accompanying distributor reps and technicians on inspections at hard-to-control rodent infestation sites.

In the agricultural/animal health markets, Kuffel lends similar support to distributors, wholesalers and large farm stores to identify opportunities for market growth and to assist them in promoting and marketing Bell products, including providing training to their customers.

Kuffel also represents Bell at national trade shows, exhibitions and distributor-organized events in both the agricultural and pest control markets.

Born in Germany, Kuffel earned a bachelor’s of arts degree in international business from HTW Berlin-University of Applied Sciences in 2010.  He is currently finishing a master’s of science degree in international business from Aarhus School of Business in Denmark.

Kuffel worked since 2011 for Bayer HealthCare Pharmaceuticals, Bayer Pharma AG, developing a matrix for portfolio analysis and optimal marketing resource allocation in the European market.  He also provided strategic marketing support of Bayer’s CVRM products.

Kuffel is based in Berlin, Germany, and is fluent in German, Polish and English.


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