Bayer wants your ‘Tale of Transformation’

RESEARCH TRIANGLE PARK, N.C.—Environmental Science, a division of Bayer CropScience LP, has announced the launch of its Tales of Transformation initiative, in which Bayer is inviting pest management professionals (PMPs) to share their proudest moments of when they used Bayer products and solutions to transform the lives and living conditions of customers battling severe pest infestations. Bayer will award the professional with the top story an all-expense-paid trip, and will also donate pest control products toward a community service project selected by the PMP.

“PMPs have the most incredible stories of how they’ve helped ordinary people, families and businesses get rid of public health threats posed by pests. As an industry, we need to celebrate the good these professionals do in the world and the value they bring to society,” said Norman Barclift, marketing manager, General Insect Control at Bayer. “Bayer takes pride in working with the industry to help transform the future of pest management so all of us can continue our work of fostering healthy environments where our customers live, work and play.”

Between now and Jan. 10, 2014, PMPs can submit their stories online at www.BayerTalesofTransformation.com in the form of an original video or written essay. Those attendingPestWorld 2013 in Phoenix will have an opportunity to share their stories on camera in Bayer’s booth, #819. Once entries are collected, Bayer will then select four finalists and collaborate with the selected individuals to produce professional videos featuring their stories. All videos will be posted online so the industry can listen to their stories and vote for their favorite throughout 2014. The PMP with the winning submission will be announced in October 2014 and will be awarded with the following:

All-expense-paid trip for a Holland America Alaska Cruse; to the Sandals Regency LaToc Golf Resort & Spa in St. Lucia; to the Silverado Resort in Napa Valley OR to the New York Westin Times Square. Donated Bayer products for use during a community service project selected by the PMP.

“We want to acknowledge the positive impacts PMPs make in communities across the country and thank them for their relationship with us,” Barclift said. “We look forward to viewing the submissions and learning how PMPs are utilizing their skills, expertise and Bayer products to make a difference and transform the lives of their customers.”

Official rules are available at www.bayertalesoftransformation.com/official-rules.