FAIRFAX, VA—The Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA), is celebrating Termite Awareness Week, March 16-22. This annual and national designation recognized by Chase’s Calendar of Events, coincides with start of spring and the home buying, selling and maintenance season.
Through a variety of means, PPMA aims to educate the public about the property threats posed by termites and how to help them best protect their biggest investments: their homes.
“While our industry is well aware of the cost and damage associated with termite infestations, the general American public is not,” says Missy Henriksen, executive director of PPMA. “We invite our members and the industry as a whole to work together to help educate consumers about termite prevention, the importance of having an inspection and calling a pest professional to handle the treatment.”
PPMA plans to reach consumers through traditional and social media channels and is asking pest control companies to join the cause.
“We have developed a toolkit for our investors containing a customizable press release, suggested social media posts, photographs and other materials to help companies communicate with their customer base,” says Henriksen.
All materials are available to PPMA Guardians and Contributors on PPMATools.org, the group’s exclusive marketing hub for investors. For more information about PPMA and its marketing programs, please visit www.NPMApestworld.org/PPMA.