MADISON, WI — Spring ushered in two new technical sales representatives for Bell Laboratories. Former Canadian representative Sara Knilans, returned to Bell in March after a seven-year hiatus to assume sales responsibilities as Midwest technical representative. She’ll represent Bell rodent control products to distributors and pest management professionals (PMPs) in a 10-state area, including Minnesota, Wisconsin, Illinois, Iowa, Missouri, Upper Michigan, Kansas, Nebraska, and North and South Dakota.
Maria Miller also joined Bell’s sales team in March as Southeast technical representative for Alabama, Georgia, and North and South Carolina.
Knilans and Miller work closely with Bell distributors, providing product information and training sessions to their sales representatives and pest control customers on the proper use and application of Bell products. They also assist distributors in identifying and developing promotional/marketing strategies to increase market share. They also represent Bell at distributor-organized events, as well as national trade shows and exhibitions.
In the field, the reps conduct training workshops and lend technical support on pest control strategies, including accompanying distributor reps and technicians on inspections at hard-to-control rodent infestation sites.
Knilans is a familiar Bell face in the industry, having worked for Bell from 1998 to 2007, first as senior sales representative for Canada, serving both the professional pest control and animal health markets, and later as new product coordinator where she successfully launched Bell’s mole bait, TALPIRID. With more than nine years’ sales and training experience in the industry, Knilans is based in southern Wisconsin.
Miller brings five years of experience in the pest control industry and nearly 20 years in sales of restaurant supplies/equipment to her new position at Bell. Most recently Miller was regional sales manager for Paragon, where she provided product training, sales and marketing support to pest control distributors in eight states in the South East and in Puerto Rico. Prior to that, as a manufacturer rep for Mattress Safe, Inc, she also worked with major pest control companies, as well as distributor reps and independent pest control providers in the South East. Miller is based in Greenville, S.C.