OSHAWA, ONTARIO—Dan Carrothers, former marketing manager for BASF Specialty Products Division, has purchased 22 Weed Man territories in the Houston area — creating the largest franchise of the company sold to date, said Weed Man USA COO Jennifer Lemcke.
Carrothers says this new position is a good transition from his role as an industry supplier.
“After many years in the industry, primarily on the chemical side as a basic manufacturer, I’m now going to be on the other side of the fence, where on a day-to-day basis we’re interacting with customers with an organization that clearly is customer-centric,” Carrothers told PMP sister magazine Landscape Management.
Carrothers’ purchase created a joint venture between Weed Man USA master franchisor Turf Holdings, Inc. and its new franchisee. The new company, Turf Operations Houston, has a board comprised of Carrothers; Roger Mongeon, CEO of Weed Man USA; and select employees.
“This is the first time we’ve done this, so it goes to show how much belief we have in Dan,” Lemcke said.
Lemcke added: “We’ve had a phenomenal year — the best year we’ve ever had since the beginning of my career, as far as development in the U.S. And the good news is that the year isn’t over yet and we’re coming into our busiest time of year for selling franchises.”
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