Terminix wins Women’s Choice Award


May 28, 2015

Women's Choice awardThree of ServiceMaster Global Holdings’ companies — American Home Shield, Merry Maids and Terminix — were selected to receive the Women’s Choice Award for 2015. The award is based on the collective opinion and judgment of female consumers according to research conducted nationally among 250,000 women. Only 27 companies were selected to receive the top honor. A full-page ad in the May 11 edition of USA Today spotlighted the winning companies.

“This recognition underscores how important it is to appeal to a wide range of audiences, and to consider the buying decisions of women in our marketing and customer service plans,” says Rob Gillette, CEO of ServiceMaster Global Holdings. “We’re delighted to see three of our brands among some very well-known companies that are being recognized.”

According to the Women’s Choice Award website, women account for about 85 percent of all consumer purchases. Given that approximately 70 percent of women work outside the home, their preferences for specific brands reflect important opinions on quality, service and value. Research also indicates that women are more likely to purchase a product recommended by their friends, family and peers.

“When a woman is willing to stake her reputation on a recommendation, it means that brand has earned her loyalty,” says Delia Passi, CEO and Founder of the Women’s Choice Award.

A former publisher of Working Mother and Working Woman magazines, Passi is an author, speaker and advocate for female consumers. In 2002, she formed Medelia Inc. which has worked with 30%+ of Fortune 500 companies to support their efforts to increase sales and loyalty among women. In 2007, Medelia partnered with the Wharton School of Business to conduct the first ever gender-based customer satisfaction study. The results supported the launch of WomenCertified, home of the Women’s Choice Award, as well as set the foundation for the research process to determine brands and businesses that qualify for the Women’s Choice Award.


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