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Sell on Wheels: Truly Nolen brands its vehicles

|  March 1, 2016

white_coverIn 1955, Truly David Nolen followed in the footsteps of his father, Pest Management Professional (PMP) Hall of Famer Truly Wheatfield Nolen, and opened up a pest management firm in Tucson, Ariz., as opposed to the elder Nolen’s home base in Florida. An avid classic car collector as well as a savvy marketer, the younger Nolen always put his business name and phone number on each car as a “rolling billboard.”

But it’s when one of his cars stopped rolling—specifically, sitting in the mechanic’s roadside parking lot while waiting on a back-ordered part—that his phone began to ring.

The experience led Nolen to step up his collection of eye-catching cars and park them around town, a tradition the company carries to this day in both Tucson and in Naples, Fla., where Nolen now resides. “It’s a win-win for Truly Nolen and for the business hosting the vehicle,” says Toby Srebnik, public relations manager for Truly Nolen Pest Control. The vehicles are kept road-ready by a fleet manager, and each one is available for parades, school visits and special events.

All photos courtesy of Truly Nolen Pest Control.

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