U.S. Pest Protection hits viral video jackpot with Eagle Steve

By |  March 18, 2016

U.S. Pest Protection has a new theme song and mascot, thanks to Reddit user mikochu, reports forbes.com.

The user says his friends submitted a video (below) to the company, which services the greater Nashville, Tenn., area, and now the company’s Hendersonville, Tenn., location is featuring it on its YouTube channel. Inadvertently, U.S. Pest Protection has become an Internet sensation because of the viral video, which currently has 112,646 views (and growing).

In the video, Eagle Steve—”chief protection officer” of U.S. Pest Protection—appears in the video as the company’s furry mascot. He eats “birds for breakfast and mice for lunch,” according to the catchy theme song:

Eagle Steve, Eagle Steve
Helpin’ out if you’re in need
Eagle Steve, pest protection like you won’t believe
Eagle Steve, Eagle Steve
Helpin’ out if you’re in need
Eagle Steve, pest protection like you won’t believe
Bugs for breakfast, mice for lunch
Save your hiney in a crunch
He’s got the eye of an eagle and a heart of gold
He’ll be your only hero with a wing to hold
He’s swoopin’ down on pests from every direction
Eagle Steve from U.S. Pest Protection
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Not only did the 30-year-old company introduce a new theme song in 2016, it also underwent an extensive rebranding phase this year by debuting a new logo, new trucks, new uniforms and new website.

“This new brand identity gives us the freedom and flexibility to explore ways to offer new and even better services for our customers – as we expand our offerings,” the company posted to its blog.

This article is tagged with and posted in Crawling the Web

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