Brian Hall has been named director of digital marketing for Safer Home Services, Clearwater, Fla. Hall’s experience with the digital marketing industry includes implementing pay-per-click (PPC), search engine optimization (SEO) and website development and management strategies. The Penn State grad is a former principal with Red Rhino Media Group, is certified in Google Adwords and Google Analytics, and is a Certified Six Sigma Black Belt.
“I’m excited to join Safer Home Services,” Hall says. “The pest and termite industry can really take advantage of the new digital marketing technologies to find and attract new customers, as well as help in the service delivery and retention of current customers. It’s great to be part of a team that embraces cutting-edge technology.”