Bayer promotes Braness, Broaddus

David Braness, left, and Scott Broaddus

The Professional Pest Management and Vector Control business of Bayer, within the company’s Environmental Science Unit, has promoted two sales team members to leadership positions in its marketing and operations teams. David Braness has become the general insect control (GIC) product manager, succeeding Ray Daniels, who was recently elevated to head of marketing for professional pest management (PPM) and vector control (VC). In addition, Scott Broaddus has assumed a newly formed role — business development manager — within the business’ commercial operations team.

“We are always looking for ways to provide value and innovation to our customers in pest management,” says Daniels. “As part of the leadership team, Dave and Scott will enhance our ability to connect with our valued customers and develop innovative resources to help PMPs grow their businesses. We are proud to recognize and promote these team members who have done exceptionally well in their roles as sales managers.”

Braness joins the PPM marketing team after five years as a Western area sales manager based in California. Braness has been in the pest management industry for 11 years. He has worked for companies such as Terminix and Massey Services, and has been at Bayer since 2011. In his new role, Braness is responsible for all aspects of planning and executing strategic marketing efforts for the general insect control portfolio, including brands such as Temprid, Suspend PolyZone and DeltaGard. Braness holds a bachelor‘s degree in business administration from Arizona State University.

Broaddus now reports to Ildem Bozkurt, head of PPM and VC for the U.S. He is responsible for leading business development projects by uniting sales, marketing and product development efforts to drive business opportunities. He also is charged with identifying new and emerging markets, and driving the implementation of market focused business plans. Broaddus was formerly the Western key account manager for Bayer for more than three years. He has been at Bayer in various capacities since 2007. Broaddus holds a bachelor’s degree in business management from the University of Kentucky, and will begin an MBA program at N.C. State University this fall.