We’re at Nathan Phillips Square about to fill the square w/ lures! Come visit us for a chance 2 win! #PokemonGoAbell pic.twitter.com/MUw7Cc9Txf
— Sara Cromwell, CHRL (@SaraCHRL) July 27, 2016
Toronto-based Abell Pest Control used Pokémon Go to recruit new employees, the company revealed in a news release.
Abell’s human resources team placed 100 “lures” throughout downtown Toronto that attracted dozens of Pokémon players. Through the app, lures can be placed at locations, known as PokéStops, to attract other Pokémon.
“There are a lot of similarities between the virtual world of Pokémon Go and pest control, including searching, tracking, using lures and pheromones,” says Sara Cromwell, human resources manager at Abell. “This popular gaming app was a great way for us to reach out to potential applicants who may have the qualities we’re looking for.”
Abell says it is hiring candidates who are keen to apply the same tenacity to searching out and capturing pests as they are to snaring the virtual Pokémon.
“It was a fun, creative approach to recruitment that helped us connect with up to 150 young people in a single day,” Cromwell adds. “Many didn’t know where to take their careers and were surprised by the good pay and potential for advancement in pest control.”
Abell is currently hiring pest control technicians across Canada, and says it is looking for new recruits who want to “catch ’em all.”
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