With spring on the horizon, the industry is closely watching for signs of termite activity. After a rather unusual winter, swarms are expected to appear early and in force — and companies are ready to respond. The Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA), is working to spread consumer awareness about termites during Termite Awareness Week, March 12-18, 2017. This annual designation is recognized by Chase’s Calendar of Events and is celebrated throughout the pest management industry. Using various media relations and social media tactics, PPMA will work to educate homeowners about the dangers of termites and how to best protect their homes.
“In many parts of the country, we’ve had a waterlogged, yet fairly mild winter. So our homes have been exposed to moisture and swarmers weren’t frozen out by old man winter. With home improvement often top of mind, spring is an ideal time to educate homeowners on the damage termites can cause, as well as signs of termite activity and when to schedule that annual inspection,” says Cindy Mannes, executive director of PPMA. “Consumers will look to pest professionals for information and advice, and we have new materials to share. To spread the word, we are inviting the whole pest control industry to promote public vigilance against termites and join our conversation online and in our communities.”
PPMA is leading the charge with the launch of various media relations and social media campaigns. Industry members are encouraged to join the cause by devoting their company social media pages to termites during Termite Awareness Week and using the hashtag #TermiteWeek on Facebook, Twitter and Pinterest. PPMA has also developed an exclusive toolkit for Mainframe subscribers to utilize as a resource in their own publicity efforts. The toolkit, available for download on PPMAMainframe.org, contains a customizable press release, suggested social media content, Termite Awareness week logos, high-resolution photography, media training documents and a list of video content that can be directly embedded on a company’s website.
“It’s important for us to give back to the companies that help fuel our industry’s marketing programs through their investment in PPMA. We always search for ways to make our materials useful to companies in their own marketing efforts,” says Mannes. “These are professionally produced, ready-made materials, designed exclusively for the pest control industry. Why not put them to use in your own business?”
For more information about PPMA and all its marketing programs or to subscribe to Mainframe, visit NPMApestworld.org/PPMA.