NCM promotes Chambers, Harms

Bethany Chambers and Joelle Harms

North Coast Media (NCM), parent company of Pest Management Professional Magazine, has promoted Bethany Chambers to director of audience engagement and Joelle Harms to digital media manager. NCM’s record digital media growth (revenue and portfolio), and emerging opportunities in content marketing and data/development, prompted the new staff structure and promotions.

Since joining NCM in 2012, Chambers has championed new product development and content strategy. Under her direction as digital media manager, NCM and its brands have seen website page views and digital revenue more than double. In 2016, Chambers was honored by Folio magazine with its Top Women in Media Award. In her newly created role, Chambers will oversee four NCM departments:

1. Launched in 2016, Content Marketing delivers custom print and digital content campaigns for NCM’s growing family of marketing partners.
2. Data/Development couples the strength of NCM’s award-winning website design-and-development team with the company’s robust database, to bring custom projects and exclusive insights to market researchers and advertisers.
3. A cornerstone of NCM since its inception five years ago, Audience Development builds and connects NCM’s communities of buyers and sellers, and handles subscription fulfillment, list rental, and controlled circulation audits.
4. Digital Media manages 23 websites, 45 e-newsletters, dozens of social media accounts and myriad multimedia projects.

As NCM’S new digital media manager, Harms will report directly to Chambers. Harms joined NCM in 2013, and has since mentored her NCM colleagues to several industry awards. In 2016, the American Society of Business Publication Editors (ASBPE) honored Harms with its Young Leaders Scholarship, awarded annually to five of the country’s top business editors.

In addition to overseeing NCM’s Digital Media Group, Harms will continue to serve as digital editor for PMP Magazine.