Target Specialty Products rebrands

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April 11, 2017

New Target logoOn April 10, Santa Fe Springs, Calif.-based Target Specialty Products unveiled a refreshed logo and upgraded website.

The new Target-Specialty.com reflects the integration of Residex into the Target Specialty Products brand, which has grown the distributor of pest management and turf and ornamental (T&O) solutions and supplies into 41 branch locations in the United States and Canada.

Target Specialty Products’ 2016 acquisition of Residex, the largest privately owned specialty chemical distribution business in the United States, increased the distribution company’s footprint to the Midwest, Southeast and Northeast. The renovated website unites the two brands, enhances e-commerce offerings and creates national access.

“Through this cohesive integration, Target Specialty Products has reimagined our overall brand aesthetic and online offering to provide the most modern and efficient user experience,” says Todd Ferguson, head of Target Specialty Products. “Our hope is that our upgraded online presence will deliver improved engagement, enriched content, and enhanced functionality to our audiences.”

The continued rollout of Target Specialty Products’ rebrand will include updated building signage, uniforms, vehicles and company literature to align with the new design.

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