Brooklyn, N.Y.-based Northeastern Exterminating has relaunched Bedbugs-Brooklyn.com, developed by local firm My Quick Startup.
“After years of talking about it, we felt that it was the time to created something a bit more visually pleasing — as well as a design that was responsive to mobile phones,” says Vice President James Molluso. “Our previous website, which was built by us in 2010 on a very basic platform, was completely outdated and semi-functional. After seven years of growth, we felt it was time to work with a company who would help us with our vision of something much more professional but easy to navigate.”
Northeastern Exterminating migrated all the content from its old blog, but added features such as a “Pest ID” upload form.
“We have tons of people calling every day for us to identify insects,” says Molluso. “They’ll usually text us or email us photos. We thought it was time to put a page on our site that is dedicated to pest identification.”
The website, which was two years in the making, is built on the WordPress platform for flexibility.
“We were really looking for something super simple,” Molluso says. “Nowadays you can get lost on some websites which can be jammed with too much info and ads. We want our new site to help define us as a market leader in the area, but still show our one-on-one, personalized approach with our clients.
“A website for a service business should be something a 7-year-old and a 77-year-old should both be able to navigate with ease,” he adds. “Simplicity is key.”
In the few weeks that the new Bedbugs-Brooklyn.com has been live, Molluso says, “we already notice a big increase in traffic and phone calls, due to the fact that over 50 percent of online searches are now done on mobile.”
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