The Agriculture Division of DowDuPont has announced the name of the intended company once it is spun off, which is expected to happen by June 1, 2019. The intended Agriculture company will become Corteva Agriscience (kohr-‘teh-vah), which is derived from a combination of words meaning “heart” and “nature.” Corteva Agriscience brings together Dow AgroSciences, DuPont Crop Protection, and DuPont Pioneer to create a market-shaping, standalone agriculture company. Brands in urban pest management include the Sentricon system and ActiveSense system.
“This is the start of an exciting journey,” says James C. Collins, Jr., chief operating officer, Agriculture Division of DowDuPont. “Corteva Agriscience is bringing together three businesses with deep connections and dedication to generations of farmers. Our new name acknowledges our history, while looking forward to our commitment to enhancing farmer productivity as well as the health and well-being of the consumers they serve.”
In addition to announcing the corporate name, the intended company unveiled the Corteva Agriscience brand identity and logo on a website, Corteva.com.
The corporate headquarters for the intended company will be located in Wilmington, Del., and will include key corporate support functions. Sites in Johnston, Iowa, and Indianapolis, Ind., will serve as Global Business Centers, with leadership of business lines, business support functions, R&D, global supply chain, and sales and marketing capabilities concentrated in the two Midwest locations.
DowDuPont will support the new brand name through a series of recognition events between now and the time the division becomes an independent company.