On July 16, SenesTech announced that the California Department of Pesticide Regulation (CDPR) has approved its rodent fertility control product, ContraPest, for sale and use in California under registration #91601-1-AA. The Flagstaff, Ariz.-based company expects to focus on marketing and sales efforts of ContraPest in California immediately.
“California is the fifth-largest economy in the world, and one of the Top 3 state markets for pest control nationally, which is immediately attractive for any developer of innovative pest management solutions,” says Dr. Loretta Mayer, co-founder and CEO of SenesTech. “In addition, California consistently leads the way with respect to innovative and environmentally sensitive policies, and California consumers demand products which are effective, are as safe as possible, are ethical, and pose the least burden on the planet. This makes California a particularly important market for ContraPest, which was designed with the same principles.”