Curtis Gilmour Inc., parent company of B&G Equipment Co., Curtis Dyna-Fog, Silvandersson and Agrisense, has reached an agreement with Pelsis Holdings (UK) Ltd to combine brand portfolios and operations.
The existing shareholders of each company — LDC, the private equity arm of Lloyds Banking Group, in the case of Pelsis and Harwood Capital in the case of Curtis Gilmour — have maintained their respective investments in the new holding company. Terms were not disclosed.
Pelsis’ UK brands include Synergetic, Network bird control, and Edialux, one of the largest consumer brands in Western Europe.
The consolidated portfolio will be led by Pelsis Group CEO Peter Mangion and will continue to operate from its current facilities in the United States Europe. There are no plans at this time to change their distributor and sales representative networks.
“The bringing together of these great brands creates a compelling offer to customers large and small across the USA and Europe, an offer which covers the full needs of the professional pest controller as well as the end consumer,” says Mangion. “The enlarged brand portfolio is made up of some of the world’s leading brands, which have been built over years on investment in technology, quality and performance. Our collective team is made up of highly experienced people who together form a formidable force in the global pest control market, and we are very much looking forward to continuing to serve our customers with our unique offer and approach to helping solve pest control problems whenever, and wherever they occur.”
Curtis Gilmour Executive Chairman and Harwood Operational Adviser Carl Contadini adds: “Our history with Pelsis dates to better than a decade ago, when P+L Systems was a subsidiary undertaking of one of Harwood’s portfolio companies. The combining of these two companies into an enlarged group, and our reunion with Pelsis, settles an ambition we have pressed since we formed Curtis five years ago.”
LDC backed Pelsis in a multi-million-pound deal in August 2017 to help accelerate the firm’s global growth strategy. The merger with Curtis Gilmour will now see the business broaden its geographical presence to operate across 15 locations in Europe, Asia and North America and further strengthen its customer proposition by significantly expanding its product portfolio.
MANUFACTURER’S UPDATE, FEB. 6, 2019:
In reference to how this article above, taken from a press release, published on Aug. 28, 2018, Pelsis would like to clarify the following:
- The mention of “Insect-O-Cutor” within the content was strictly referencing our brand sold outside of the U.S. and Canada.
- Pelsis does not own the trademark rights to the Insect-O-Cutor brand in the U.S. and Canada territories.
- Flylights sold in the U.S. and Canada trade under the Synergetic brand, owned by Pelsis.
We regret the administrative oversight and any confusion this may have caused. Pelsis sought immediate action to correct this, completed on Nov. 15, 2018.