Liphatech names Elderbrook to Midwest spot

By |  September 18, 2018
PHOTO: MATT ELDERBROOK

PHOTO: MATT ELDERBROOK

The Pest Management Division of Milwaukee, Wis.-based Liphatech has named Matthew Elderbrook as the new Midwest District sales manager. He is responsible for representing Liphatech’s full line of rodent control products and Aegis bait stations in Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, Missouri, Ohio and Wisconsin.

Elderbrook has held various sales and marketing roles in the pest control industry, including territory management, where he provided training and field support for pest management firms and distributors. At Liphatech, Elderbrook will be responsible for building relationships and brand awareness with the region’s distributors and pest management companies, and increasing product sales.

“We’re happy to have Matt on our team,” says Charlie Passantino, director of the Pest Management division. “His experience and energy will allow him to immediately provide a high level of service and support for PMPs and Distributors in the Midwest.”

In his spare time, Elderbrook enjoys hiking, kayaking and traveling internationally with his wife. He is an avid Wisconsin sports fan and holds a marketing degree from the University of Wisconsin-LaCrosse.

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