Real Green partners with equity firm

By |  October 12, 2018
LOGO: REAL GREEN SYSTEMS

LOGO: REAL GREEN SYSTEMS

Real Green, a Walled Lake, Mich.-based software and marketing provider for the pest management and lawn care industries, has entered into a partnership with Serent Capital, a San Francisco, Calif.-based private equity firm focused on investing in high-growth technology and services businesses.

Real Green’s solution provides a complete operational management and marketing service solution for businesses ranging from small startups to international franchise operations. Real Green’s exclusive platform provides an integrated and automated solution to enriching and extracting customer and marketing data. The company started with the lawn care industry and expanded to pest control and real estate. It currently serves thousands of customers in the United States, Canada and the United Kingdom.

“Since inception, Real Green has focused on one thing: improving lawn care companies’ and other service providers’ ability to manage their backend system and serve their customers,” notes Joe Kucik, founder and CEO.

“We have spent several years looking for the right platform investment in the field service industry,” says Lance Fenton, partner at Serent Capital. “We are tremendously impressed by the business Joe and his team have built. We are thrilled to have the opportunity to collaborate with the Real Green management team to drive continued product innovation and growth.”

Real Green will be adding three independent directors to its Board of Directors, starting with Romir Bosu. He has extensive experience working with high-growth software businesses and implementing payment processing capabilities through his work at Nadavon Capital Partners. Bosu was formerly a board member at PayLease, a payments company serving the apartment rental market, and serves on the boards of Club Speed and Capsilon, and is the lead director for another Serent business, BirchStreet Systems.

Serent’s investment in Real Green represents its eighth investment in the field services industry, including Next Gear, Aftermath and CoConstruct.

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