Pest Control Insulation (PCI), manufacturer of TAP Insulation and other industry products and equipment, recently donated more than 1,200 N95 respirator masks to the Northeast Georgia Medical Center in Gainesville, Ga.
In a press release, Bill Turk, president of the Lula, Ga.-based firm, noted he and his team “wanted to do our part to support our medical community and our neighbors they serve.” Turk urged his colleagues in the pest management industry to do the same: “Together, we can all make a difference.”
In related news, on Pest Management Professional’s dedicated COVID-19 online resource page, PCI shares a blog post that discusses best practices for a social media plan in times of crisis. Among the many tips are:
- Put your policy in writing. Create an internal alert process and response flowchart. Distribute it to all leaders within your organization. Educate everyone to a level playing field with very clearly outlined directives.
- Create an outlet. Provide a location — phone number, email address, website form, or social group — where the public can share their concerns, frustration or support. When comments do begin to trickle in, use the rule of two: After two responses with a particular poster, invite them to contact you offline via phone or email.
- Express gratitude. Once the situation has resolved, show appreciation to your internal and external customers for their support and patience. This can help your company gain brand ambassadors, and even may bring in new customers who were watching from the fringes of the social sphere.
- Evaluate. Review how your team did during the crisis, and revise the steps needed for the future.
Read more COVID-19 coverage here: MyPMP.net/COVID-19